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Priti (pronounced Preety; pronouncing her last name is optional) is responsible for keeping our interactive department on task and our interactive projects, along with all of their bits and pieces, moving forward, coordinating with BrandExtract's developers, designers, writers and social media experts.

Priti spent six years a writer, and while working as a web editor for an offshore magazine, her interest in digital media was sparked. And although she already held degrees in Radio, TV, Film and Advertising from the University of Texas, she decided to expand her professional horizons by going back to school for a Masters in Digital Media. She also currently holds a certificate in Digital Media Marketing from NYU.

She feels her past experience as a writer helps in her current position by providing insight into the creative process--and into the sometimes complex minds of her creative cohorts.