retail BRANDING trends tHAT ATTRACT LOYAL CUSTOMERs
Create seamless shopping experiences.
As omnichannel retail possibilities expand, customers have begun to opt for these blended experiences that blur the lines between digital and in-person sales. For example, customers may want to browse online and request local pick-up, visit a brick and mortar location, order an out-of-stock item from their mobile devices, or look up reviews online while shopping in-store. Some retailers find themselves in the early stages of digital and physical integration, often leading to awkward or gimmicky experiences that clash with customer expectations or simply do not function as well as they should.
Fulfill customer expectations through consistent brand touchpoints.
As your customers’ expectations change as fast as emerging technology, your brand plays an increasingly important role in creating consistently delightful retail experiences, regardless of delivery method. Strong retail branding strategies help company leadership make better decisions about how to apply the latest trends and technologies in a way that strengthens your brand instead of diluting it.
Build customer trust and loyalty.
Retail branding also helps establish trust between your business and your customers. As customer concerns surrounding data security rise, it’s crucial that your brand communicates confidence at every stage of the purchase journey.
Ultimately, retail branding transforms your customers into believers. Your brand advocates are willing to drive further, pay more and bring all their friends along, too. Discover how we create retail brands that generate belief and put customers in your corner.
“Our staff stands not only behind the brand, but the entire concept as well. It’s a very memorable story, which helps paint a mental picture for our members on the benefits of purchasing retail wine through our popular brick and mortar establishments. The brand itself has a very “mysterious” look and feel to it, which allows for an easy conversation starter with our customers.”
- Tiffany Cullum
Director of Wine Sales Communications, Lasco Enterprises