7 Frequently Asked Branding Questions

From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.

Learn More

ARTICLES

The Role of Brand in a Downturn: Spotlight on the Oil Industry

April 22, 2015

The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. 

READ MORE

BrandExtract Book Club: Establishing a Growth Mindset

March 16, 2015

Discover why we read and discuss books as a company, as well as how we select our books and lead discussions. See what we're reading.

READ MORE

Brand Consistency thumbnail

How to Prove Branding and Marketing ROI for B2B

March 09, 2015

Learn how to assess your marketing or branding ROI by designing an experiment and running strategic tests – all while building the value of your business.

READ MORE

Brand Consistency thumbnail

Brand Consistency: Learn Strategies That Build Business Value

February 24, 2015

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

READ MORE

RESOURCES & PRESENTATIONS

Man on a mountain planting a flag

Branding and the Power of 10

July 30, 2014

Presented by BE Chairman, Jonathan Fisher, “Branding and the Power of 10,” focuses on helping business owners and professionals understand, define, and measure the power of their brands.

READ MORE

Man on a mountain planting a flag

The Elements of User Experience

June 26, 2014

“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design.

READ MORE