February 24, 2015
Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.
February 02, 2015
From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.
September 26, 2014
A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.
September 03, 2014
What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.
July 30, 2014
Presented by BE Chairman, Jonathan Fisher, “Branding and the Power of 10,” focuses on helping business owners and professionals understand, define, and measure the power of their brands.
June 26, 2014
“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design.