How to Write Website Content that Engages Users and Makes Search Engines Happy

BrandExtract’s comprehensive guide to writing for the web covers the topics relevant to business owners, entrepreneurs, and new writers learning about web content best practices.

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ARTICLES

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How to Get Buy-in for Your Rebrand: Q&A with Brand Strategists

September 26, 2014

A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.

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Brand Transformation: What, Why and How?

September 03, 2014

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

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What Abbey Learned After a Summer of Mentoring with AIGA Design Loop

August 15, 2014

BrandExtract Senior Designer, Abbey Mora partnered with Houston’s up-and-coming creative talent as a mentor in AIGA’s Design Loop 2014 program.

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RESOURCES & PRESENTATIONS

Branding and the Power of 10

July 30, 2014

Presented by BE Chairman, Jonathan Fisher, “Branding and the Power of 10,” focuses on helping business owners and professionals understand, define, and measure the power of their brands.

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The Elements of User Experience

June 26, 2014

“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design.

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