How to Write Website Content that Engages Users and Makes Search Engines Happy

BrandExtract’s comprehensive guide to writing for the web covers the topics relevant to business owners, entrepreneurs, and new writers learning about web content best practices.

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ARTICLES

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Brand Consistency: Learn Strategies That Build Business Value

February 24, 2015

Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.

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Branding

7 Frequently Asked Branding Questions

February 02, 2015

From building brand awareness to transferring brand equity during a divestiture, our BE Co-Founders answer seven of our most frequently asked questions.

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How to Get Buy-in for Your Rebrand: Q&A with Brand Strategists

September 26, 2014

A rebrand creates meaningful change in an organization by aligning marketplace perceptions, improving processes, and increasing stakeholder ownership.

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Brand Transformation: What, Why and How?

September 03, 2014

What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.

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RESOURCES & PRESENTATIONS

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Branding and the Power of 10

July 30, 2014

Presented by BE Chairman, Jonathan Fisher, “Branding and the Power of 10,” focuses on helping business owners and professionals understand, define, and measure the power of their brands.

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The Elements of User Experience

June 26, 2014

“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design.

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