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Knowledge

Learn more about our expertise and strategic approach to creating, transforming, and growing brands. Explore our featured resources, articles, and presentations.

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Branding and the Power of 10

Jonathan Fisher's presentation on the “Power of 10” formula demonstrates that modest changes in targeted areas can translate to significant increases in sales growth.


How To Make Error Pages Less Annoying

The UK's Kookie New Cookie Law

A Culture of Collaboration

Honest Brands Drive Profit and Shareholder Value

Mega Menus: the Good, the Bad and the Ugly

Dish Network Dishes Out Customer Service

Inspiration to Stumble Upon

Consistency in Branding

Jordan Brand Losing its Luster

Node Summit

Responsive Web Design - A Developer's Perspective

Favorite Brands by Political Party. Almost Make Perfect Stereotypical Sense.

Mobile Confusion

The Most Annoying Company in the World Tries to Make it Right. With Beer.

BrandNew Money Episode 17: Using Metrics to Increase Marketing ROI

BrandNew Money Episode 16: Using Social Media to Add Value to Your Brand

3 Steps to Avoid the E-Blast

BrandNew Money Episode 15: Maximize Your Communications Budget with Evergreen Strategies

BrandNew Money Episode 14: Let Your Culture Act as a Free Recruiting Tool

BrandNew Money Episode 13: Strategies to Pilot a Product for the Most Profit

BrandNew Money Episode 12: Find Creative Ways to Build Customer Loyalty

BrandNew Money Episode 11: Improving Internal Communications

BrandNew Money Episode 10: Using Recruiting as a Strategic Marketing Tool

BrandNew Money Episode 9: The Impact of Mission, Vision and Values on Productivity

BrandNew Money Episode 8: Drive profits by aligning your brand and culture

BrandNew Money Episode 7: Extend profit by extending product equity

BrandNew Money Episode 6: Targeting Influencers to Increase Closing Ratios

BrandNew Money Episode 5: Increase Brand Awareness Without Increasing Your Budget

BrandNew Money Episode 4: The Act of Productization

BrandNew Money Episode 3: The Logic Behind Emotional Selling

BrandNew Money Episode 2: The Value of Visible Processes

BrandNew Money Episode 1: Thought Leadership Drives Pricing

The Do's and Don'ts of Company Web Sites

Recognizing the True Value of Marketing

Developing a Social Media Strategy

Creating an Effective Website for Your Brand

Smart Marketing Strategies That Maximize ROI

Strategies to Improve Trade Show Success Rates

Have a strategy before jumping into social media

How CEOs can get more bang from their marketing spend

Brand Building: How to Use Social Media to Have a Two-Way Conversation with Your Customers

If Your Brand Were a Person, Who Would It Be?

Positioned for Success (Smart Business Dallas)

BrandExtract CEO Jonathan Fisher outlines marketing strategies that can fuel your company's success in today's economic climate

Three Red Flags When Shopping for Creative

Trade Show Basics

Why Everyone Gets Burned with a Bake Off...

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