Presentations & Speeches

Branding Your Health Care Practice

03/01/2009

by Jonathan Fisher and Bo Bothe

Contrary to popular belief, it's more than just a logo. It's more than just a name. Your brand is a conversation between you and your patient. And with every Web site, brochure, ad or direct mail piece the patient experiences, your conversation shifts, evolves and builds.

Branding Your Health Care Practice.pdf (7.2MB PDF)