Brand Building: How to Use Social Media to Have a Two-Way Conversation with Your Customers

07/01/2009

by Sue Ostrowski

Social media used in conjunction with traditional marketing can improve both the perception of your brand and your company’s relationships with your customers. Smart Business Dallas magazine's "Brand Building: How to Use Social Media to Have a Two-Way Conversation with Your Customers," (PDK 172KB) delves into this medium with insight from BrandExtract President Bothe.