News

Branding through social media: leveraging knowledge

09/25/2009

In the October issue of The CPA Technology Advisor, BrandExtract CEO Jonathan Fisher says because of today's technologies and social media it's not always necessary for companies to have drawn-out branding programs. He suggests leveraging current behavior in a manner that is focused and impactful to grow the brand. Read more in Scott Cytron's article "Kickstart Your Firm's Growth Through Marketing & Branding."