News

Strategies to improve trade show success rates

11/01/2009

If you're not investing some of your trade show dollars in pre- and post-show marketing strategies, you're not reaching the 80 percent of your audience that doesn't attend. In a Smart Business interview, BrandExtract CEO Jonathan Fisher outlines the mistakes most companies make regarding trade shows, how to capitalize on show leads, and ways to continue engaging potential customers after the event is over. Download the article by Sue Ostrowski for Jonathan's insights on how to maximize your trade show investment.