HOUSTON, Texas, August 23, 2009 – BrandExtract, LLC, an integrated branding and communications firm, has launched the new brand identity and website for BoyarMiller, a Houston-based law firm that offers comprehensive legal services through its business and litigation groups.
BrandExtract’s work included an updated identity, new tagline “Practice with Purpose,” stationery, website, corporate brochure, and public relations consulting.
The new BoyarMiller (www.boyarmiller.com) logo is a pillar featuring five lines, each one representing a BoyarMiller core value — the foundation of the firm’s unique culture and the driver of its business practices from client matters to recruiting to strategic positioning. This values-driven approach also permeates the BoyarMiller brand program through custom photography that showcases personal items representing the firm’s style and personality as well as the detail, knowledge and leadership it puts into the relationships it builds.
“Many organizations develop mission and vision statements but don’t teach their people how to use them. BoyarMiller is one of a few that truly lives, breathes and operates as a values-driven firm. We were able to capture BoyarMiller’s distinct culture and then position the firm for growth by integrating our diverse skills. ‘Practice with Purpose’ conveys the essence of this gifted law firm,” said BrandExtract President Bo Bothe.
“BrandExtract distilled all of our core principles into a theme that stands for what we do every day, which is to provide counsel beyond expectations. Our values guide our interactions with clients, the community and with each other, and BrandExtract has tied this into our brand through imagery and messaging,” said BoyarMiller Vice Chairman Chris Hanslik.
BoyarMiller’s new website is organized to showcase the firm’s attorneys, practice areas, the industries it serves, news and events, published work and other information.
Brand consulting, strategy, and logo and identity development are part of the comprehensive branding and communications services that BrandExtract provides to clients in a variety of industries to help companies grow.
About BrandExtract, LLC.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points—from operations and service to promotions and sales—and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.