Ascende needed a way to communicate its ability to provide guidance to their customers who were seeking ways to stay competitive, especially in an energy industry that has been experiencing a scarcity of top young talent. The company also needed to demonstrate their ability to provide vital knowledge and practical leadership during a volatile time for the healthcare industry as changes from the Affordable Care Act also impacted their clients.
To meet these challenges, Ascende needed a new brand that reflected their knowledge and capabilities and positioned them for growth within these tumultuous environments.
We carried out a complete rebrand for Ascende, including an in-depth assessment that gave us insight into the company’s strengths and opportunities. We proposed a new brand position to reflect the firm’s confident execution and actionable expertise: “Insight in Action.”
BrandExtract helped bring the new brand to market, providing recommendations to increase engagement and improve internal communications. Working in collaboration with Ascende’s internal team, we provided all the necessary tools to successfully implement the brand. We focused on helping the in-house team understand the methodology behind the new brand, rather than providing a strict set of guidelines.