As an agency, we know there is value in promoting your company, but it is something many advertising agencies and branding firms do not do so well, and an article from Ad Age’s Small Agency Diary proves it.

Marketers are trained to communicate and even boast about their clients’ successes, but it’s a different situation when it comes to talking about their own company. However, BrandExtract is not like most branding firms.

I recently became the account manager on the BrandExtract account. Yes that’s right, we’ve taken ourselves on as a client because there was a need to enhance BrandExtract’s public image and the market the overall BrandExtract brand experience. A few initiatives we have implemented include sending out news releases about recent awards, recognitions and web site launches; writing and compiling case studies about clients’ successes; and posting content to our website, such as Upcoming Events and Recent News articles. BrandExtract’s social media activity has also been increased with more posts and tweets per week and the launch of this blog, Brandemonium.

Promoting your brand is something that all companies should consider doing. Communicating about your company can raise awareness for your business and ultimately impact your bottom line. From social media plans to internal communications, it is critical for businesses to get people talking about its brand.