Author Archive

About Chris Atwood
Chris Atwood is a relationship marketing strategist at BrandExtract. His focus is on creating more meaningful online engagements for clients through use of email and social marketing programs, blogging efforts and landing page strategies, analysis and optimization. While he loves his cat and the TTU Red Raiders, a data table still gets him a little giddy. He's affiliated with the PRSA, BMA and Transportation Club of Houston.

Node Summit I

Screen shot 2012-01-27 at 5.17.01 PM
Published on January 26th, 2012

Earlier this week Director of Technology Donovan Buck and Application Developer Carter Cole flew the grand city of San Francisco »

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Do you have mobile envy yet?

An iPad2, fresh out of the box
Published on January 22nd, 2012

A new study from the Pew Research Center shows that ownership of tablets and e-readers jumped from 18% in December »

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Coming Soon (A Gallery).

Filtered.Language
Published on January 18th, 2012

You may call a “Coming Soon” page just a placeholder with not much value. However, if your new product or »

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More Powerful Social Storytelling With Personas

More Powerful Social Storytelling With Personas
Published on September 30th, 2011

In marketing, we often speak of personas: who’s the customer? Taking individual customer segments or verticals and defining them into »

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Nonprofit Events: Tie it Together with a Twist

Nonprofit Events: Tie it together with a new twist
Published on September 23rd, 2011

In the world of nonprofit marketing and development, one of the strongest tools in your arsenal is the development event. »

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3 Steps to Avoid the E-Blast Trap

3 Steps to Avoid the E-Blast Trap
Published on September 19th, 2011

What exactly does an “e-blast” mean? You probably hear about them all the time from your advertising reps, maybe even »

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