Brand Archive
Published on February 9th, 2012

“The very essence of instinct is that it’s followed independently of reason.” Well, Mr. Darwin, that’s quite the conflicting view »

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Published on February 8th, 2012

Editor’s Note: In Houston, presentation of the ADDY’s are coming up on Feb. 25, 2012. We had four client pieces »

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Published on December 12th, 2011

So far, I’ve talked about what influences the definition of a brand. I’ve talked about how our experience with a »

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Published on December 6th, 2011

YouGov BrandIndex released its annual study on the most popular brands by political affiliation and the results really do make sense »

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Published on October 27th, 2011

We live in a world of instant gratification. We need things now if not yesterday.  Infomercials promote this idea by »

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Published on October 13th, 2011

Do you like ice cream? Most people do. I have a memory from when I was a kid where my »

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Published on October 11th, 2011

Every year, hundreds of “concerned” individuals and groups attempt to ban books that they find offensive or controversial. Their reasons »

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Published on October 5th, 2011

Over the years, BrandExtract has been listed on four different lists with two different publications. We have been ranked by »

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Published on October 3rd, 2011

The Responsibility of the Creative to Uncover the Truth. Honesty in branding, advertising, messaging and communications has never been as »

5 Comments