Case Study / Diamond Fiberglass

The 20 Year Old Startup

"We bought a Fiberglass Company and we need some help with Branding" stated Don Porr, President and CEO of Diamond Fiberglass Fabricators. Founded in 1996, Diamond Fiberglass manufactures custom engineered fiberglass vessels. When Don and his partner Paul took over the company they dove in to understand and actually learn the process. We did too and it was a little itchy but we got a great photography library.

We helped them define their strategic position "Redefining Quality" and focus their marketing materials on the commitment to quality, customer service and a highlight of their industry expertise.

Don, whose office smells like resin, was focused on growing the company and creating value for their shareholders. It was important that the company look and feel different in order to tap into new markets and develop new products. A combination of client testimonials and shots of their fabrication process in action provide the backdrop to support a hard working and reliable Brand.

BrandExtract developed the messaging and visual language as well as the identity, business papers, marketing materials, Web site and tradeshow booth that Diamond uses to market their 20-year old startup. The program has supported their marketing efforts as they have grown the fabrication capabilities and have begun to focus on developing more global reach with their products.