Case Study / NAI Houston

One Driven Client

NAI Houston needed a change. They were moving into a new space that reflected their talent and expertise and needed a Brand that reflected the same. A man that cannot sit still for more than two minutes, Jon Silberman pushed the firm in a different direction. “It’s about results” he said as he complained about the lack of progress they had made on their Branding initiatives. This was the catalyst for their new position – Results. Driven.

“Our firm now has the tools to reflect the world-class members of this organization.”

Their firm was a group of doers and they wanted to grow. After meeting with the firm’s principals and defining a strategy, BrandExtract quickly developed the right message and tools to go with their new environment. Using color combined with heavy black and white photography, the new Brand communicated the work ethic of the firm – energetic, reliable and driven.