Case Study / Newfield Exploration Company

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Newfield is a growing independent crude oil and natural gas exploration and production company with a proven track record. Like all successful businesses, Newfield was reaping what they sowed. Including the growing pains that go along with success.
 
“Jonathan, this is Steve, I would like to speak with you and Bo about revamping our recruiting program,” said Steve Campbell, VP of Marketing at Newfield.
 
Natural reserves aren’t the only thing dwindling in the Energy market. The workforce is shrinking just as fast. Newfield recognized this trend and was determined to cultivate an improved recruiting process.
 
After a quick review and assessment of the existing recruiting materials and program, BrandExtract made several recommendations starting with the tailoring of messages and best practices. Newfield was presented with a comprehensive program of integrated suggestions, ranging from care packages to sponsorship programs and beyond.
 
In a few short weeks, Newfield had a completely new field of recruits to test our new program. And we’re happy to say it was a bumper crop. So next time you’re searching for a fresh strategic approach like Newfield, give us a call and see just how we can improve your yield.