Case Study / Vinson & Elkins

An Anniversary Present Like No Other

Vinson & Elkins was nearing its 100th anniversary. Unfortunately, the firm’s Brand materials looked as old as the firm, yet its culture and personality was excitingly new and ready for its next century.
 
In the executive committee review, the direction from the Managing Partner was to develop a new Brand that reflected where they were going, not where they had been.
 
“Overhauling your Brand is all about matching who you are on the inside with who you are on the outside.” Jonathan Fisher
 
After a short Brand Program and Process Audit of more than 60 elements, ranging from newsletters to proposals, we had a pretty good view of the inside of V&E’s marketing history. The future vision for the program covered three- to five-year objectives from 55 Practice Areas and eight national/international offices.
 
“During the multi-year renovation, BrandExtract trained our internal client relations group in our procedures and consulted with us as we gradually took over the implementation for the new Brand image.” Mica Gartman, Vinson & Elkins Designer

As anniversary gifts go, this new Brand Program was quite the present. Just a few of the results from the new Brand included:

• Galvanization of highly fragmented Practice Areas
• Changing market perceptions
• Reducing time to market and costs
• Direct and immediate leads to additional business

So the next time you’re shopping for a gold plated candlestick, try Neiman Marcus. For something that will really last, try BrandExtract.