BrandExtract: News & Events

BrandExtract Up For Four 2012 AAF ADDY Awards

2012-02-01T00:00:00

BrandExtract is a finalist in four categories of the 50th Annual American Advertising Federation Houston ADDY Awards.

BrandExtract Shines at BMA Lantern Awards

2011-11-18T00:00:00

BrandExtract is once again recognized for driving results for its clients by being honored with six BMA awards.

Mark Hayden Named To Texas Tech University Mass Communications National Professional Advisory Board

2011-10-13T00:00:00

Mark Hayden has been named to the National Professional Advisory Board for College of Mass Communications at Texas Tech.

BrandExtract Listed In Houston's Fastest Growing Companies For Second Year

2011-09-30T00:00:00

BrandExtract has placed 77th on the Houston Business Journal's 100 fastest growing companies list.

BrandExtract Partners with ION Geophysical to Launch New Website

2011-09-22T00:00:00

BrandExtract partnered with leading technology-focused seismic solutions company ION Geophysical to execute a complete website redesign that supports its evolution from a product-centric brand to a consultative, trusted partner, surfaces its expertise and provides a better user experience overall.

BrandExtract and AFF-Houston Go Headhunting for Students

2011-09-21T00:00:00

The Houston chapter of the American Advertising Federation tapped native brand experience firm BrandExtract to provide ideas and design for marketing materials to support the 2011 Student Advertising Competition and Conference.

BrandExtract Wins Four at 2011 WebAwards

2011-09-21T00:00:00

Houston brand experience firm, BrandExtract, LLC, received three Standard of Excellence WebAwards and one Outstanding Website award at the 15th annual international Web Marketing Association competition.

BrandExtract Launches National SoSilk BioPlus campaign

2011-09-16T00:00:00

Houston brand experience firm, BrandExtract, launched an online campaign for SoSilk BioPlus hair care products this week promote six products in more than 600 Kroger stores across the United States.

BrandExtract Partners with Simmons & Company International to Launch New Website

2011-09-12T00:00:00

Simmons & Company International engaged BrandExtract to execute a complete website redesign and to create a look and feel that aligns with its position as a global energy investment bank.

BrandExtract Named to Inc. 5000/500 List

2011-08-30T00:00:00

Houston brand experience firm BrandExtract, LLC has been named by Inc. magazine as one of America's fastest-growing private companies, ranking No. 3,457 on the publication's prestigious Inc. 5000 list.

BrandExtract Volunteers at the Houston Food Bank

2011-08-08T00:00:00

The Houston Food Bank opened its doors to Houston branding firm, BrandExtract, employees early Friday morning. However, the ensemble of employees wasn't there to eat, but to volunteer their time.

Jonathan Fisher Speaks Our Language

2011-08-01T00:00:00

BrandExtract Wins First Annual Houston Press Web Award

2011-06-30T08:00:00

On Wednesday, June 29, 2011, BrandExtract was featured on the Houston Press' Masters of Cyberspace list, and recognized for "Best Use of Facebook to Promote a Personal Brand".

BrandExtract Supports Boy Scouts Dodgeball Fundraiser

2011-06-20T00:00:00

BrandExtract Featured on Fearless Networking Radio Program

2011-06-17T00:00:00

BrandExtract Chairman and COO Jonathan Fisher and Chief Communications Officer Mark Hayden will lend their expertise to listeners of the Fearless Networking Radio Show on June 26, 2011.

BrandExtract Welcomes Two New Additions to Account Services Team

2011-06-01T00:00:00

BrandExtract is pleased to announce the recent addition of Brand Coordinator Lisa Watkins and Brand Manager Amy Massey to the firm.

BrandExtract Wins Best Cover Illustration at AMA Crystal Awards

2011-05-27T00:00:00

On Thursday, May 26, 2011, BrandExtract took home the award for Best Cover Illustration at AMA Houston's 25th Annual Crystal Awards for its work on Strake Jesuit's 50th anniversary book We Are SJ, which chronicles and celebrates the school's history.

Bo Bothe Moderates Employer Flexible's CEO Roundtable

2011-05-26T00:00:00

On May 25, 2011, BrandExtract President and CEO Bo Bothe moderated Employer Flexible’s CEO Roundtable.

BrandExtract Participates in Celebrate!Enterprise: Vintage Capitalism 2011

2011-05-23T00:00:00

On May 17, 2011, the partners of BrandExtract attended Vintage Capitalism.

BrandExtract Coordinates Press Conference for Gulf Coast Veterinary Neurology & Neurosurgery

2011-05-19T00:00:00

BrandExtract coordinated a press conference announcing the recent opening of Gulf Coast Veterinary Neurology & Neurosurgery (GCVNN), an expansion of one of the nation's preeminent veterinary referral centers, Gulf Coast Veterinary Surgery, Orthopedics and Neurology.

Jonathan Fisher Shares Keys to Brand Recognition

2011-05-11T00:00:00

BrandExtract Chairman and COO Jonathan Fisher was recently featured in the April edition of Vertical Systems Reseller.

Bo Bothe To Judge Upcoming Rice Business Plan Competition

2011-04-01T00:00:00

BrandExtract President and CEO Bo Bothe will serve on the judge's panel at the 11th annual Rice Business Plan Competition (RPBC), where teams of collegiate entrepreneurs from across the globe compete for the opportunity to commercialize their venture.

BrandExtract's Jonathan Fisher joins Houston Philanthropic Society Board

2011-03-23T00:00:00

BrandExtract Chairman and COO Jonathan Fisher recently joined the Board of the Houston Philanthropic Society, a non-profit that serves to promote philanthropy in Houston by educating and supporting other non-profit organizations in the area.

Houston Business Journal looks inside BrandExtract's success

2011-03-11T00:00:00

BrandExtract was featured in a recent edition of the Houston Business Journal.

Bo Bothe talks business on nationwide radio

2011-02-06T00:00:00

BrandExtract President and CEO Bo Bothe lent his expertise to listeners of the BusinessMakers Radio Show, a nationwide program that features interviews with entrepreneurs from around the country.

Cristo Rey Jesuit and BrandExtract Defy Gravity

2011-01-29T00:00:00

On January 29, 2011, a sold-out crowd of 1,200 guests gathered at Enterprise Jet Center near Hobby Airport to attend the Cristo Rey Jesuit Defying Gravity Gala.

5 Questions: A Conversation with Steve Brown of Chemstations

2010-12-08T00:00:00

Steve Brown, executive vice president and COO of Chemstations, talked to us about his experience working with BrandExtract.

The Black Door Reaches 5,000 Members and Counting

2010-08-21T00:00:00

In October 2009, Lasco Enterprises, Inc., parent company of The Tasting Room Café and MAX's Wine Dive, launched its retail wine program The Black Door.

5 Questions: A Conversation with The Black Door

2010-06-14T00:00:00

We asked Tiffany Cullum, director of wine sales communications at Lasco Enterprises, to answer a few questions about her experience working with BrandExtract. We recently branded Lasco's retail wine program The Black Door from the ground up, and we're currently developing the new theblackdoor.com site.

PPC Loan Gets National Exposure

2010-03-06T00:00:00

PPC LOAN, one of the country's few commercial loan originators focused on Allstate insurance agents, veterinarians and dentists, knows the value of staying visible through its many communication channels. Most recently, PPC has ventured into the news media venue with great success.

Painting the Town Pink with Susan G. Komen

2010-03-06T00:00:00

October is prime time for BrandExtract�s online �Cat Bowling� game

2009-10-05T00:00:00

Branding through social media: leveraging knowledge

2009-09-25T00:00:00

Houston Business Journal article describes BrandExtract role in Jones School rebrand

2009-07-07T00:00:00

BrandExtract develops brand strategy for Chemstations

2009-05-20T00:00:00

Bo Bothe of BrandExtract judges 2009 Rice Business Plan Competition

2009-04-20T00:00:00

BrandExtract launches Cristo Rey Jesuit College Preparatory School brand

2009-03-12T00:00:00

BrandExtract launches PPC LOAN rebrand with new Web site

2009-01-12T00:00:00

BrandExtract launches PPC LOAN rebrand with new Web site

BrandExtract�s �Cat Bowling� Scores Record Single-day Page Views; Teachers, Players and Parents Give the Interactive Game High Marks

2008-11-04T00:00:00

BrandExtract’s ‘Cat Bowling’ Scores Record Single-day Page Views; Teachers, Players and Parents Give the Interactive Game High Marks

BrandExtract's Internal Branding Work Reported in Houston Chronicle News Article

2008-08-18T00:00:00

BrandExtract's Internal Branding Work Reported in Houston Chronicle News Article

BrandExtract Wins Two Bronze Quill Awards

2008-04-29T00:00:00

BrandExtract Wins Two Bronze Quill Awards

BrandExtract Joins Entrepreneurship Institute's Texas Advisory Boards

2008-02-01T00:00:00

BrandExtract Joins Entrepreneurship Institute's Texas Advisory Boards

BrandExtract Expands Talented Staff

2007-10-26T00:00:00

BrandExtract Expands Talented Staff

BrandExtract Supports Houston Technology Center's Annual Gala

2007-09-24T00:00:00

BrandExtract Supports Houston Technology Center's Annual Gala

BrandExtract CEO Jonathan Fisher joins Literacy Advance Board

2007-08-17T00:00:00

BrandExtract CEO Jonathan Fisher joins Literacy Advance Board

BrandExtract Appoints Cynthia Shanley Director of Communications, PR

2007-06-22T00:00:00

BrandExtract Appoints Cynthia Shanley Director of Communications, PR

A �Break Through� for BrandExtract and Genesys Works

2007-05-21T00:00:00

A “Break Through” for BrandExtract and Genesys Works

When It Hits Ya: BrandExtract Introduces New Stripes Brand on TV

2007-05-14T00:00:00

When It Hits Ya: BrandExtract Introduces New Stripes Brand on TV

BrandExtract�s Bo Bothe Co-Chairs AIGA-Houston Design Legends Gala

2007-05-07T00:00:00

BrandExtract’s Bo Bothe Co-Chairs AIGA-Houston Design Legends Gala

BrandExtract the Perfect Medicine for LSMP

2006-03-16T00:00:00

BrandExtract the Perfect Medicine for LSMP

BrandExtract Is On the Move

2006-02-27T00:00:00

BrandExtract Is On the Move

Business Growth Drives BrandExtract Staff Expansion

2006-01-01T00:00:00

Business Growth Drives BrandExtract Staff Expansion

BrandNew Money Episode 17: Using Metrics to Increase Marketing ROI

2011-09-24T00:00:00

BrandNew Money Episode 16: Using Social Media to Add Value to Your Brand

2011-09-19T00:00:00

BrandNew Money Episode 15: Maximize Your Communications Budget with Evergreen Strategies

2011-09-10T00:00:00

BrandNew Money Episode 14: Let Your Culture Act as a Free Recruiting Tool

2011-09-02T00:00:00

BrandNew Money Episode 13: Strategies to Pilot a Product for the Most Profit

2011-08-28T00:00:00

BrandNew Money Episode 12: Find Creative Ways to Build Customer Loyalty

2011-08-21T00:00:00

BrandNew Money Episode 11: Improving Internal Communications

2011-08-13T00:00:00

BrandNew Money Episode 10: Using Recruiting as a Strategic Marketing Tool

2011-08-06T00:00:00

BrandNew Money Episode 9: The Impact of Mission, Vision and Values on Productivity

2011-07-30T00:00:00

BrandNew Money Episode 8: Drive profits by aligning your brand and culture

2011-07-23T00:00:00

BrandNew Money Episode 7: Extend profit by extending product equity

2011-07-16T00:00:00

BrandNew Money Episode 6: Targeting Influencers to Increase Closing Ratios

2011-07-09T00:00:00

BrandNew Money Episode 5: Increase Brand Awareness Without Increasing Your Budget

2011-07-02T00:00:00

BrandNew Money Episode 4: The Act of Productization

2011-06-24T00:00:00

BrandNew Money Episode 3: The Logic Behind Emotional Selling

2011-06-17T00:00:00

BrandNew Money Episode 2: The Value of Visible Processes

2011-06-14T00:00:00

BrandNew Money Episode 1: Thought Leadership Drives Pricing

2011-06-03T00:00:00

The Do's and Don'ts of Company Web Sites

2010-02-01T00:00:00

Your company Web site is more than just a place to post information, or at least it should be since it's the hub of your branding efforts. To find out how getting the maximum value from your site can strength your brand and benefit the bottom line, download Smart Business magazine's interview of BrandExtract's Director of Interactive Malcolm Wolter.

Read the Entire Article

The Do's and Don'ts of Company Web Sites (479 KB)

Recognizing the True Value of Marketing

2010-01-01T00:00:00

Developing a Social Media Strategy

2009-12-12T00:00:00

Creating an Effective Website for Your Brand

2009-12-12T00:00:00

Smart Marketing Strategies That Maximize ROI

2009-12-01T00:00:00

Strategies to Improve Trade Show Success Rates

2009-11-01T00:00:00

Have a strategy before jumping into social media

2009-10-01T00:00:00

How CEOs can get more bang from their marketing spend

2009-09-01T00:00:00

Brand Building: How to Use Social Media to Have a Two-Way Conversation with Your Customers

2009-07-01T00:00:00

If Your Brand Were a Person, Who Would It Be?

2009-05-01T00:00:00

Positioned for Success (Smart Business Dallas)

2009-04-21T00:00:00

BrandExtract CEO Jonathan Fisher outlines marketing strategies that can fuel your company's success in today's economic climate

2009-03-16T00:00:00

Three Red Flags When Shopping for Creative

2009-02-01T00:00:00

Trade Show Basics

2008-12-01T00:00:00

Why Everyone Gets Burned with a Bake Off...

2008-10-01T00:00:00

Personal Branding

2009-05-18T00:00:00

BrandExtract � Helping Companies Grow

2009-05-12T00:00:00

Branding Your Health Care Practice

2009-03-01T00:00:00

Marketing in the Digital Age

2008-10-01T00:00:00

Nonprofit Websites that Work

2007-09-01T00:00:00

BrandExtract: Boy Scouts of America brand development case study

2011-10-04T00:00:00

BrandExtract: Acclaim Energy Advisors brand development case study

2011-10-04T00:00:00

Genesys Works

2011-10-04T00:00:00

RigNet

2011-10-04T00:00:00

Marathon

2011-10-01T00:00:00

By engaging Marathon Oil Corporation's senior leadership, employees and its investor relations and public affairs groups, BrandExtract created an identity that captured the company's forward-thinking vision, drive and focus, and supported its repositioning as an independent upstream firm.

BrandExtract: Casa Ol� marketing and branding case study

2011-01-05T00:00:00

BrandExtract: Cristo Rey Jesuit brand development case study

2010-01-15T00:00:00

Working with Cristo Rey Jesuit's exceptional leadership and quality faculty, BrandExtract was able to position the school in the community and set a standard for branding, messaging and communications.

BrandExtract: Chemstations brand development case study

2009-10-30T00:00:00

BrandExtract: BoyarMiller brand development case study

2009-10-08T00:00:00

BrandExtract: Total Safety brand strategy case study

2009-06-12T00:00:00

BrandExtract: Uson brand strategy case study

2009-06-12T00:00:00

Air-Tight Branding: How BrandExtract used its tried and tested methodology to launch a new brand for the leak testing experts.

BrandExtract: Lone Star Medical brand strategy case study

2009-06-12T00:00:00

Simpler Is Better: How BrandExtract helped a medical manufacturer define a strategic position and build value in advance of an acquisition.

BrandExtract: PPC LOAN brand strategy & management case study

2009-06-12T00:00:00

Fulbright & Jaworski

2009-06-12T00:00:00

Dessert Gallery

2009-03-12T00:00:00

BrandExtract: Stripes brand strategy & management case study

2009-03-10T00:00:00

Texas-Sized Brand: How BrandExtract helped an established convenience store chain transition from one giant brand to another.

Transocean

2009-03-03T00:00:00

BrandExtract: Varel drill bits brand strategy case study

2009-03-03T00:00:00

Going Deep: How BrandExtract retooled a drill bit manufacturer's brand and helped cut through the noise at 2009's Offshore Technology Conference.

BrandExtract: Global Santa Fe brand strategy case study

2009-03-03T00:00:00

Sea Change: How BrandExtract harnessed the power of internal communications to help establish a new identity, voice and culture for a global enterprise.

Simmons

Literacy Advance Houston

eVgo

Geoforce

Graham-Pelton

BrandExtract: RT @hurriednotes: Is #NodeJS ready for prime time applications? @dtex breaks down the key technology players emerging from #NodeSummit ...

Fri, 03 Feb 2012 22:46:35 +0000

BrandExtract: RT @hurriednotes: Is #NodeJS ready for prime time applications? @dtex breaks down the key technology players emerging from #NodeSummit ...

BrandExtract: @jenswedin Thank you, Jens!

Fri, 03 Feb 2012 22:46:11 +0000

BrandExtract: @jenswedin Thank you, Jens!

BrandExtract: Think you know the difference between Creole and Cajun food? Test your knowledge of these delicious southern cuisines. http://t.co/DhRxDCRT

Fri, 03 Feb 2012 17:20:52 +0000

BrandExtract: Think you know the difference between Creole and Cajun food? Test your knowledge of these delicious southern cuisines. http://t.co/DhRxDCRT

BrandExtract: Getting negative isn't always a bad thing. Check out these negative space logos from designm.ag http://t.co/ol11tm06 #design

Fri, 03 Feb 2012 15:42:28 +0000

BrandExtract: Getting negative isn't always a bad thing. Check out these negative space logos from designm.ag http://t.co/ol11tm06 #design

BrandExtract: @truegwrit Thanks for the RT!

Fri, 03 Feb 2012 15:23:40 +0000

BrandExtract: @truegwrit Thanks for the RT!

BrandExtract: Should a website should be prepared to act like it's going to take you out? We think yes. http://t.co/XPgTu5B3 #ux #design #marketing

Thu, 02 Feb 2012 20:27:41 +0000

BrandExtract: Should a website should be prepared to act like it's going to take you out? We think yes. http://t.co/XPgTu5B3 #ux #design #marketing

BrandExtract: Thoughts on Facebook's IPO? http://t.co/rBgbfRMl #advertising #facebook

Thu, 02 Feb 2012 00:14:51 +0000

BrandExtract: Thoughts on Facebook's IPO? http://t.co/rBgbfRMl #advertising #facebook

BrandExtract: @DanGalante Thanks for the inclusion! We appreciate it.

Wed, 01 Feb 2012 19:47:15 +0000

BrandExtract: @DanGalante Thanks for the inclusion! We appreciate it.

BrandExtract: @bradkrause Thanks for the RT!

Wed, 01 Feb 2012 19:46:58 +0000

BrandExtract: @bradkrause Thanks for the RT!

BrandExtract: Need help. Pls RT! Seeking experienced web strategist to address transformational needs of clients http://t.co/9Ie6DgEM #houstonjobs #slgt

Tue, 31 Jan 2012 23:58:00 +0000

BrandExtract: Need help. Pls RT! Seeking experienced web strategist to address transformational needs of clients http://t.co/9Ie6DgEM #houstonjobs #slgt

BrandExtract: Do you make cold calling work for your business? If you don't, why not? http://t.co/PVeVTid8 #sales #coldcalls

Tue, 31 Jan 2012 22:00:15 +0000

BrandExtract: Do you make cold calling work for your business? If you don't, why not? http://t.co/PVeVTid8 #sales #coldcalls

BrandExtract: @truegwrit Thank you, Craig!

Tue, 31 Jan 2012 18:18:07 +0000

BrandExtract: @truegwrit Thank you, Craig!

BrandExtract: Can you help? We're looking for a highly experienced web strategist to address transformational needs of our clients. http://t.co/9Ie6DgEM

Tue, 31 Jan 2012 17:55:00 +0000

BrandExtract: Can you help? We're looking for a highly experienced web strategist to address transformational needs of our clients. http://t.co/9Ie6DgEM

BrandExtract: Do you have trouble filling sales jobs? You're not the only one. http://t.co/8dQEvGQ3 #marketing #sales #recruiting

Tue, 31 Jan 2012 15:00:11 +0000

BrandExtract: Do you have trouble filling sales jobs? You're not the only one. http://t.co/8dQEvGQ3 #marketing #sales #recruiting

BrandExtract: Conceptually brilliant! Tech can even make rural ag better. http://t.co/d1k8gPd3 #tech #ipad #rural

Tue, 31 Jan 2012 00:11:22 +0000

BrandExtract: Conceptually brilliant! Tech can even make rural ag better. http://t.co/d1k8gPd3 #tech #ipad #rural

BrandExtract: RT @Fulbright: FULBRIGHT NEWS: Fulbright Counsel Honored as One of Houston�s Most Influential Women... http://t.co/onX9a2P7 #houston #tax

Fri, 27 Jan 2012 03:02:56 +0000

BrandExtract: RT @Fulbright: FULBRIGHT NEWS: Fulbright Counsel Honored as One of Houston�s Most Influential Women... http://t.co/onX9a2P7 #houston #tax

BrandExtract: Congrats @cristoreyjesuit and @DPIEducation on a great write up at @CultureMap http://t.co/MOlM5RpO Must have been a great shindig!

Thu, 26 Jan 2012 23:18:44 +0000

BrandExtract: Congrats @cristoreyjesuit and @DPIEducation on a great write up at @CultureMap http://t.co/MOlM5RpO Must have been a great shindig!

BrandExtract: @hey_erma Hope you found the meeting productive (& enjoyed the nickel tour!). We're looking forward to the next opportunity to get together.

Thu, 26 Jan 2012 16:24:12 +0000

BrandExtract: @hey_erma Hope you found the meeting productive (& enjoyed the nickel tour!). We're looking forward to the next opportunity to get together.

BrandExtract: @JoshRyanDesign Thank you for spending your time with us! Guy & Spencer couldn't be more in love w/ design topics. Glad you got some 1-on-1.

Thu, 26 Jan 2012 16:22:48 +0000

BrandExtract: @JoshRyanDesign Thank you for spending your time with us! Guy & Spencer couldn't be more in love w/ design topics. Glad you got some 1-on-1.

BrandExtract: Thank you to @ChinaBaroque1 for graciously hosting The Houston Design Center's marketing forum this morning. You have such lovely jewelry!

Thu, 26 Jan 2012 16:19:54 +0000

BrandExtract: Thank you to @ChinaBaroque1 for graciously hosting The Houston Design Center's marketing forum this morning. You have such lovely jewelry!