BrandExtract: News & Events

The Do's and Don'ts of Company Web Sites

2010-02-01T00:00:00

Recognizing the true value of marketing

2010-01-01T00:00:00

Smart marketing strategies that maximize ROI

2009-12-01T00:00:00

BrandExtract and Its Clients Honored with Nine BMA Lantern Awards

2009-11-18T00:00:00

Strategies to improve trade show success rates

2009-11-01T00:00:00

October is prime time for BrandExtract�s online �Cat Bowling� game

2009-10-05T00:00:00

Have a strategy before jumping into social media

2009-10-01T00:00:00

Branding through social media: leveraging knowledge

2009-09-25T00:00:00

BoyarMiller brand identity and Web site developed by BrandExtract debuts

2009-09-23T00:00:00

Integrated branding firm BrandExtract wins five WebAwards for excellence

2009-09-21T00:00:00

New BrandExtract Web site is robust branding resource

2009-09-14T00:00:00

How CEOs can get more bang from their marketing spend

2009-09-01T00:00:00

Houston Business Journal article describes BrandExtract role in Jones School rebrand

2009-07-07T00:00:00

Brand Building: How to Use Social Media to Have a Two-Way Conversation with Your Customers

2009-07-01T00:00:00

BrandExtract President Bo Bothe honored with '40 Under 40' award

2009-05-22T00:00:00

BrandExtract develops brand strategy for Chemstations

2009-05-20T00:00:00

Houston Technology Center honors BrandExtract President Bo Bothe

2009-05-15T00:00:00

If your brand were a person, who would it be? (Smart Business Dallas)

2009-05-01T00:00:00

Positioned for Success (Smart Business Dallas)

2009-04-21T00:00:00

Bo Bothe of BrandExtract judges 2009 Rice Business Plan Competition

2009-04-20T00:00:00

BrandExtract CEO Jonathan Fisher outlines marketing strategies that can fuel your company's success in today's economic climate

2009-03-16T00:00:00

BrandExtract launches Cristo Rey Jesuit College Preparatory School brand

2009-03-12T00:00:00

BrandExtract launches PPC LOAN rebrand with new Web site

2009-01-12T00:00:00

BrandExtract launches PPC LOAN rebrand with new Web site

BrandExtract Receives Outstanding Community Volunteer Medal

2008-12-01T00:00:00

BrandExtract Receives Outstanding Community Volunteer Medal

Shelli Manning Joins BrandExtract Creative Team

2008-12-01T00:00:00

Shelli Manning Joins BrandExtract Creative Team

BrandExtract VP Tom Dennis joins AMA-Dallas board

2008-11-21T00:00:00

BrandExtract VP Tom Dennis joins AMA-Dallas board

BrandExtract Wins Five 2008 BMA Awards of Excellence

2008-11-20T00:00:00

BrandExtract Wins Five 2008 BMA Awards of Excellence

BrandExtract�s �Cat Bowling� Scores Record Single-day Page Views; Teachers, Players and Parents Give the Interactive Game High Marks

2008-11-04T00:00:00

BrandExtract’s ‘Cat Bowling’ Scores Record Single-day Page Views; Teachers, Players and Parents Give the Interactive Game High Marks

BrandExtract Unleashes New Version of Wildly Popular Online �Cat Bowling� Game

2008-10-08T00:00:00

BrandExtract Unleashes New Version of Wildly Popular Online ‘Cat Bowling’ Game

BrandExtract Wins Seven 2008 American Graphic Design Awards, Three Entries Selected for December Design Annual

2008-10-02T00:00:00

BrandExtract Wins Seven 2008 American Graphic Design Awards, Three Entries Selected for December Design Annual

BrandExtract Wins Three 2008 WebAwards in International Competition

2008-09-30T00:00:00

BrandExtract Wins Three 2008 WebAwards in International Competition

BrandExtract's Internal Branding Work Reported in Houston Chronicle News Article

2008-08-18T00:00:00

BrandExtract's Internal Branding Work Reported in Houston Chronicle News Article

BrandExtract's Web Site Technology Helps Law Firm Alert World of Olympics Ticket Scam

2008-08-11T00:00:00

BrandExtract's Web Site Technology Helps Law Firm Alert World of Olympics Ticket Scam

BrandExtract Rebrands Rignet

2008-06-10T00:00:00

BrandExtract Rebrands Rignet

BrandExtract Launches New Brand Identity for Applied Diagnostics

2008-05-12T00:00:00

BrandExtract Launches New Brand Identity for Applied Diagnostics

BrandExtract Recognized as a 'Leading Entrepreneur' at Houston Technology Center�s Annual Gala

2008-05-09T00:00:00

BrandExtract Recognized as a 'Leading Entrepreneur' at Houston Technology Center’s Annual Gala

BrandExtract Develops New Brand For Uson

2008-05-07T00:00:00

BrandExtract Develops New Brand For Uson

BrandExtract Wins Two Bronze Quill Awards

2008-04-29T00:00:00

BrandExtract Wins Two Bronze Quill Awards

BrandExtract Develops New Brand For Data Projections

2008-04-28T00:00:00

BrandExtract Develops New Brand For Data Projections

BrandExtract Joins Entrepreneurship Institute's Texas Advisory Boards

2008-02-01T00:00:00

BrandExtract Joins Entrepreneurship Institute's Texas Advisory Boards

BrandExtract Appoints V.P. of Business Development

2008-01-01T00:00:00

BrandExtract Appoints V.P. of Business Development

BrandExtract Expands Talented Staff

2007-10-26T00:00:00

BrandExtract Expands Talented Staff

BrandExtract Redesigns Marathon Oil Corporation's Web Site

2007-10-12T00:00:00

BrandExtract Redesigns Marathon Oil Corporation's Web Site

BrandExtract Supports Houston Technology Center's Annual Gala

2007-09-24T00:00:00

BrandExtract Supports Houston Technology Center's Annual Gala

BrandExtract CEO Jonathan Fisher joins Literacy Advance Board

2007-08-17T00:00:00

BrandExtract CEO Jonathan Fisher joins Literacy Advance Board

BrandExtract Appoints Cynthia Shanley Director of Communications, PR

2007-06-22T00:00:00

BrandExtract Appoints Cynthia Shanley Director of Communications, PR

A �Break Through� for BrandExtract and Genesys Works

2007-05-21T00:00:00

A “Break Through” for BrandExtract and Genesys Works

When It Hits Ya: BrandExtract Introduces New Stripes Brand on TV

2007-05-14T00:00:00

When It Hits Ya: BrandExtract Introduces New Stripes Brand on TV

BrandExtract�s Bo Bothe Co-Chairs AIGA-Houston Design Legends Gala

2007-05-07T00:00:00

BrandExtract’s Bo Bothe Co-Chairs AIGA-Houston Design Legends Gala

BrandExtract Sponsors Rice Alliance Award Winners

2007-04-26T00:00:00

BrandExtract Sponsors Rice Alliance Award Winners

BrandExtract Wins Multiple Awards in 2006 Art Directors Club of Houston Contest

2006-11-11T00:00:00

BrandExtract Wins Multiple Awards in 2006 Art Directors Club of Houston Contest

BrandExtract Receives Top �Best of Texas� Honor in BMA Lantern Awards Competition

2006-11-09T00:00:00

BrandExtract Receives Top ‘Best of Texas’ Honor in BMA Lantern Awards Competition

New Genesys Works Name and Logo Provide �Genesis� for BrandExtract�s Latest Branding Effort

2006-09-15T00:00:00

New Genesys Works Name and Logo Provide “Genesis” for BrandExtract’s Latest Branding Effort

BrandExtract and Bravo Zulu Merger Unites Award-winning Branding Firm, Cutting-edge Internet Site Development Company

2006-06-18T00:00:00

BrandExtract and Bravo Zulu Merger U

BrandExtract the Perfect Medicine for LSMP

2006-03-16T00:00:00

BrandExtract the Perfect Medicine for LSMP

BrandExtract Is On the Move

2006-02-27T00:00:00

BrandExtract Is On the Move

Business Growth Drives BrandExtract Staff Expansion

2006-01-01T00:00:00

Business Growth Drives BrandExtract Staff Expansion

Three Red Flags When Shopping for Creative

2009-02-01T00:00:00

Trade Show Basics

2008-12-01T00:00:00

Why Everyone Gets Burned with a Bake Off...

2008-10-01T00:00:00

BrandExtract � Helping Companies Grow

2009-05-12T00:00:00

Branding Your Health Care Practice

2009-03-01T00:00:00

Marketing in the Digital Age

2008-10-01T00:00:00

Nonprofit Websites that Work

2007-09-01T00:00:00

Cristo Rey Jesuit

2010-01-15T00:00:00

Chemstations

2009-10-30T00:00:00

BrandExtract: Total Safety brand strategy case study

2009-06-12T00:00:00

BrandExtract: Uson brand strategy case study

2009-06-12T00:00:00

Air-Tight Branding: How BrandExtract used its tried and tested methodology to launch a new brand for the leak testing experts.

BrandExtract: Lone Star Medical brand strategy case study

2009-06-12T00:00:00

Simpler Is Better: How BrandExtract helped a medical manufacturer define a strategic position and build value in advance of an acquisition.

BrandExtract: PPC LOAN brand strategy & management case study

2009-06-12T00:00:00

Marketplace Bridge: How BrandExtract helped a commercial loan originator renew its brand, launch a new product and defy a recession.

BrandExtract: Stripes brand strategy & management case study

2009-03-10T00:00:00

Texas-Sized Brand: How BrandExtract helped an established convenience store chain transition from one giant brand to another.

BrandExtract: Varel drill bits brand strategy case study

2009-03-03T00:00:00

Going Deep: How BrandExtract retooled a drill bit manufacturer's brand and helped cut through the noise at 2009's Offshore Technology Conference.

BrandExtract: Global Santa Fe brand strategy case study

2009-03-03T00:00:00

Sea Change: How BrandExtract harnessed the power of internal communications to help establish a new identity, voice and culture for a global enterprise.

Infringing on Trademarks

noreply@blogger.com (Jonathan) — Fri, 19 Feb 2010 02:43:00 +0000

There has been a lot of talk lately about how Chrysler (the big bad corporation) has sued Lake Mary High School for infringing on its logo. The week , the school agreed to settle the dispute and quote �gave in� agreeing to spend thousands to replace the logo by June 15th.

Some of the media and blogs have portrayed Chrysler as the bad guy and the school as the poor innocent victim. Lake Mary Principal, Michael Kotkin says �his bosses at the county level felt they couldn't win the case.� Lake Mary describes the logo in question as having come from clip art. The use of the mark is inconsistently drawn throughout the campus and appears in dozens if not a couple hundred places �violating a general rule of branding in the first place.

As sad as this story might appear, it happens more often than one would think. Whether the mark came from clip art or was found online, companies and institutions cannot lift someone else�s trademarked work even when it�s in the public domain. It�s hard enough to develop a truly original custom mark and get it past the trademark office, imagine all your creativity, hard work and financial investment being freely used by someone else. The temptation to infringe on another company�s intellectual property is one that should be avoided, because while it might appear to be a short-term solution, it can cost thousands and thousands of dollars to replace later � not to mention your reputation or legal costs.

We may never know the true story behind the Lake Mary logo flap, but one thing is for sure, the school should pursue a higher standard and explain to students the rules behind �borrowing� or using public work. There is a clear lesson here, but the school does not appear to be using this as a teaching moment. Beyond wasted taxpayer dollars and an apparent lack of attention to the rules of branding and intellectual property, the real story here is how no one from the school board has stepped up to set a better example.

Lake Mary could have held a student competition to design an original mark, or asked a local professional with ties to the school to help. Sadly, it seemingly took the easy route and Chrysler was forced to protect its trademark.

Bo Speaks! The DFW AMA Listens! (and asks questions)

noreply@blogger.com (tom) — Tue, 26 Jan 2010 00:18:00 +0000

Bo Bothe recently spoke to the DFW AMA Non-Profit Special Interest Group on the topic of �Branding and Website Best Practices�. Bo shared BrandExtract�s philosophy on branding with the audience, and talked about some of the most important things a Non-Profit organization can do to improve their website.

There was a great turnout and a lively discussion throughout the presentation, including several questions about the chaos of social media marketing and the impact it can have on a business or organization.

Thanks to Bo for making the trip to Dallas to speak to the group!

BrandExtract Makes Top 10 Ads of 2009 List

noreply@blogger.com (Aimee) — Wed, 13 Jan 2010 17:02:00 +0000

BrandExtract was awarded a spot in Drilling Contractor magazine�s Top Ten Best Ads of 2009 list for one in a series of ads we developed for our client Total Safety, the world's leading global provider of integrated safety strategies and products to industrial clients.

Drilling Contractor is the official magazine of the International Association of Drilling Contractors, and has covered the global drilling and completion industry since 1944. Its readership is made up of over 30,000 industry professionals at drilling contractor companies, and companies specializing in exploration and production.

The full-page, four-color ad for Total Safety that ran in the July/August issue of the publication, was part of the �We�re Everywhere You Need Us� campaign, which focuses on Total Safety�s dedication to providing its customers with the services they need to stay safe, wherever they are in the world, onshore or offshore.

Total Safety was in distinguished company, with names like Chevron and Baker Hughes, Inc. also making the list. The top 10 ads were determined by the results of a SIGNET AdStudy� that measured the recall and readership of ads that appeared in Drilling Contractor .

Congratulations to the BrandExtract team who designed and wrote the ad, and a big thanks to Total Safety for its collaboration and inspiration. We look forward to creating more award-winning ads in 2010!

Book Published for Dentists

noreply@blogger.com (Shelli Manning) — Mon, 04 Jan 2010 22:34:00 +0000

In December we celebrated the first run of the book, "The Affluent Dentist," published by our client, PPC LOAN, one of the country's few commercial loan originators focused on Allstate insurance agents, veterinarians and dentists. The book is a comprehensive guide for dental practitioners ultimately preparing for retirement from a career in dentistry.

A collaborative effort with K.M. "Mac" Winston, PPC LOAN President and Chief Lending Officer, and members (dental brokers) of American Dental Sales (ADS), the book was several years in the making. BrandExtract became involved with the project in May 2009 by providing recommendations for PPC LOAN on marketing and distributing the book when published. We researched titles, designed the cover and internal pages, proofed and edited, and handled the printing and binding of the book.

We also worked with PPC LOAN to design, proof, edit and print a binder/study guide version of the book for dental schools and for seminars PPC LOAN gives at regional meetings and national conferences.

Roll out of an integrated marketing plan began with copies of the book going to ADS members and offering the book for sale on ppcloan.com in January, and will continue throughout 2010.

We've Given Abbey A 'Big Head'!

noreply@blogger.com (Cindy) — Wed, 16 Dec 2009 02:21:00 +0000

This quarter�s Big Head award for employee excellence was awarded to Abbey Mora, one of our highly creative and talented graphic designers.

Abbey�s project leadership skills have really blossomed this quarter and she�s taken the design lead on some multifaceted client campaigns with confidence, dedication and contagious enthusiasm. She has worked long hours and even some weekends to ensure that everything stays on track and meets our quality standards.

Those of us who work alongside Abbey appreciate her good humor, her quiet steadiness and the creative ideas she bring to the table. We depend on her � and so do our clients.

Reliable, organized, inspired and self-reliant�these are just a few of the many qualities we admire in Abbey.

Congratulations, Abbey, on being chosen as our quarterly BrandExtract Big Head winner.

AMA Marketer of the Year Finalist!

noreply@blogger.com (Jonathan) — Wed, 02 Dec 2009 05:55:00 +0000

BrandExtract is a finalist for this year�s local Marketer of the Year and we�re joined by a number of our clients � we couldn�t be prouder!

AMA Houston�s Marketer of the Year program recognizes exceptional marketing by Houston area companies, organizations and institutions. Nominations are in 41 industry categories, and a firm is selected as Best of Category in each, based on a vote of chapter members and a panel of top marketing and industry/business leaders. The overall Marketer of the Year is selected from the Best of Category winners by a panel of marketing professionals.

Last year, 180 outstanding Houston-based companies, organizations and institutions were nominated by their industry peers, marketing leaders and chapter members for their innovative and effective marketing programs, and 33 were selected as Best of Category winners by a vote of members.

This year, 10 of our clients made the finals.

On March 15, 2010, AMA Houston will honor 41 Best of Category winners and announce the 2009 Marketer of the Year. We wish our clients the best of luck!

If you�re an AMA Houston member you can vote for your top picks. We encourage you to read the profiles and learn about the creative methods that got them there, then please cast your vote for:

2009 BMA Lantern Awards

noreply@blogger.com (Bo) — Wed, 25 Nov 2009 21:46:00 +0000

I am happy to say that a week ago our firm and our clients were honored with nine awards at the Lanterns. We are especially excited about this show as it rewards both creativity and results. The judges felt that our programs were highly effective, four of which they chose as the best in their category. The programs we have developed for our clients provided them with great results in 2009 and should deliver even greater value in the future.

Thanks to the hard work of both our clients and our people the BMA recognized us for the following work:

Lantern Awards (Best in Category)

Graham-Pelton Web Site
Chemstations Brand Program
Chemstations Brochure
Total Safety Sales Package

Awards of Excellence

Chemstations Web Site
Total Safety Newsletter
Chemstations Rebrand
Graham-Pelton Identity Package
Tellepsen Web Site

We're proud to have been among the winners and congratulations to all this year's award winners, especially our friends from ParkerHayden who won rookie of the year honors (rookies) and tied us with the most lanterns (4) at this year's show.

Award of good deeds...

noreply@blogger.com (Will) — Thu, 19 Nov 2009 03:42:00 +0000

Friday we were honored to receive a bronze medal at the 54th Annual Art Directors Club of Houston Award Show for our work on the Cristo Rey Jesuit logo. The format of the show does not provide time for acceptance speeches. However, if it did, we would thank Father T.J. Martinez, Susan Martin and all of the amazing staff, faculty and board members involved for trusting us with such an important project. Opportunities such as these are what drive us to do �the Magis.�

Thank you.

Speaking of social media...

noreply@blogger.com (Jonathan) — Thu, 12 Nov 2009 22:26:00 +0000

This week I presented to two marketing classes at Houston Baptist University on the subject of business-to-business social media applications and strategies. Beyond the case studies, it was surprising how many students had not stopped to consider how their facebook pages might impact their careers. More and more, employers are looking at candidates� twitter streams and facebook posts as part of the vetting process.

As you can imagine, questions ranged from �Are you hiring?� to �Is there really a job with the professional title of �Facebooker?��

So, here are my top five tips for those students looking to advance their careers and stand out.

Recognize the importance of networking. Sign up for LinkedIn NOW and grow your relationships. Invite everyone you meet (and like) to join your network.

Put yourself in a position to meet and interact with working professionals � attend business and industry events. Most organizations have student chapters or ambassadors. Ask everyone you meet about internship opportunities � even if they are unpaid.
Be respectful of those you meet and learn a bit about what they do and how you might be able to help them someday. It is better to give than to receive. By showing you care about them, they might care to help you.
Come prepared. If you are fortunate enough to get an interview, do your homework. Know something about the company and the people you are meeting.
Remember, most companies see hundreds of resumes and candidates, so the responsibility to stand out is yours. Always follow up and stay in touch; you never know when they might call you back. We have followed up with people up to a year after we interviewed the candidate for the position.

At the end of the day it�s simple, follow the golden rule and be patient. You have a lifetime ahead of you.

TEI Houston

noreply@blogger.com (Bo) — Thu, 12 Nov 2009 21:20:00 +0000

Last Thursday we participated in The Entrepreneurship Institute's Houston Forum at The Rice Jones Graduate School of Business where over 100 entrepreneurs and company leaders gathered for the day to discuss the state of their businesses and hear speakers such as Tony Parella, President and CEO of Shared Technologies speak about building good businesses. For the second time, Nancy Barry spoke about generational differences and how to embrace them and Dr. Stephen Klineberg of Rice University talked about the changing demographics in the city of Houston. As board members, we moderated or spoke on panels ranging from Maximizing Human Capital to Smart Marketing. As sponsors of the San Antonio, Houston and Dallas chapters we're always amazed at the conversation and collaborative spirit of these events. Our thanks go out to Jan Zupnik, Jack Freeh and all those at TEI for their support and professionalism.

Check out TEI when you get a chance!

Aimee Receives �Big Head� Accolades

noreply@blogger.com (Cindy) — Tue, 27 Oct 2009 22:49:00 +0000

This quarter�s Big Head award for employee excellence went to a very deserving individual � Aimee � who exemplifies our core values.

A versatile, experienced writer, Aimee brings Web sites, brochures, ads and other marketing materials to life by writing copy that is interesting, engaging and persuasive. Clients and coworkers know that copywriting is in good hands when it�s in Aimee�s.

Dependable, responsible, creative, smart, funny, empathetic�these are just a few of Aimee�s many strong points. What I admire most is her willingness to try new things, and the way she soaks up feedback and applies it when a similar situation presents itself.

Aimee is a coworker who can be counted on to follow through, meet deadlines and keep an eye on the details. She has outside-the-box ideas and you can tell she enjoys what she does.

Our clients appreciate the value Aimee brings. So do we! We�re proud that you�re our quarterly BrandExtract Big Head winner.

Doing Good for the Community

noreply@blogger.com (Cindy) — Fri, 23 Oct 2009 21:33:00 +0000

It�s funny how yesterday, a day that started off so gloomy with thunderstorms, turned out to be such a bright day. We spent the day volunteering at Habitat for Humanity. We hammered, sawed, tiled, installed cabinets, framed walls, and cut through bathroom counters to insert sinks.

We worked hard and we laughed a lot, just like we do in our everyday work.

BrandExtract helps companies and people grow. Habitat for Humanity helps people and communities grow. It was the perfect matchup from a cultural perspective.

Community involvement is a passion of ours and it�s always such a tremendous morale booster.

Give us materials and tools and we�ll put our creative talents to work on building something, whether it�s a brand, a home, or goodwill.

We had barely finished yesterday before we started talking about �next time� at Habitat for Humanity. We�ll definitely do this again. It was fun and really, really rewarding.

BoyarMiller Breakfast Forum

noreply@blogger.com (Bo) — Tue, 15 Sep 2009 03:13:00 +0000

On Thursday, September 10th, we attended the BoyarMiller breakfast forum. One of three forums the firm holds each year. This one was focused on The Current State of the Capital Markets and included the following speakers:

Paul B. Murphy, Jr., Chief Executive Officer � Amegy Bank of Texas Commercial Banking
Andrew D. Kanaly, Chairman and CEO � Kanaly Trust Equities and the Public Markets
Tom Fish, Vice Chairman � CBRE | MelodyReal Estate Finance
Thomas M. Hargrove, Managing Director and Co-Founder � GulfStar Group Private Equity and Mergers & Acquisitions

The presentations were insightful and played well of one another. While most of the information was not positive, there were a few bright spots that provided a ray of hope for 2010 and beyond. View the event spotlight at BoyarMiller.com or view the press release for more information.

Debt produced by decade. Download the presentations from the BoyarMiller site.

Today was an award-winning day!

noreply@blogger.com (Cindy) — Thu, 10 Sep 2009 22:06:00 +0000

We found out today that we�ve received five Awards of Excellence from the Web Marketing Association!

What makes this news especially exciting is that the WebAwards is a prestigious, juried show.

Thousands of Web site entries are received from all over the world � so the competition is fierce and draws some of the best in the business. Each site is judged on each of the seven criteria: design, innovation, content, technology, interactivity, copywriting, ease of use. Awards are given for Best of Industry, Outstanding Web site and Standard of Excellence.

Five sites developed by BrandExtract were judged as excellent: Chemstations, Graham-Pelton, Hughes Watters Askanase, Rignet and Tellepsen.

Congratulations to our employees. who put their strategic thinking, expertise and creative juices into creating these sites, and to each of these clients of ours for their inspiring collaboration and partnership.

Cristo Rey Jesuit Opens its Doors

noreply@blogger.com (Bo) — Thu, 13 Aug 2009 04:16:00 +0000

I thought I would post this from one of our non-profit clients. We are excited to have been a part of such a great experiment! We look forward to the future leaders that get a great Jesuit education. Below is a letter from President Fr. T.J. Martinez S.J.

Dear Friends and Supporters of Cristo Rey Jesuit,

August 10, 2009 will be remembered by all of us associated with Cristo Rey Jesuit as an historic day. 83 students, from across the city of Houston, coming from the most economically disadvantaged homes and communities, began a journey that will prepare them for acceptance into colleges and universities around the country. These four years will change their lives, their futures -- and the city of Houston -- forever. Through the various lenses of photographers on deck that day to record history in the making, I invite you to click on the following link to experience August 10th the way we did, realizing that your faith, support and conviction in our mission made the miracle of Cristo Rey Jesuit happen a year earlier than expected. Viva Cristo Rey! Viva Cristo Rey Jesuit!

Click here to see photos of the first day

BrandExtract Talks Branding In Dallas

noreply@blogger.com (tom) — Tue, 21 Jul 2009 02:36:00 +0000

This week BrandExtract�s founding partners, Bo Bothe & Jonathan Fisher, will present part three of their Branding 101 Series to a sellout crowd in Dallas. Over the last 3 months the partners have traveled north to speak about our process with the DFW American Marketing Association�s Branding and Strategy Special Interest Group. This in-depth look at the anatomy of a brand and the important steps every company should take in managing their position in the marketplace has been a great success.

These presentations have be the start of some wonderful conversations. Let�s keep talking!

BrandExtract Launches FosterQuan Website

noreply@blogger.com (Bo) — Thu, 16 Jul 2009 03:56:00 +0000

On Monday, our firm launched the newly redesigned Foster Quan Web site developed in our SAM content management tool. FosterQuan is the nation's second largest immigration law firm with offices in Houston, Dallas, San Antonio, Washington, D.C. and Mexico City. The firm is focused on developing its Web presence and this is an outstanding first step. Special thanks to our clients Steve and Kelly. I'd also like to thank Greg, Sherrill and Dann for all their hard work on the site.

Where Do You Draw the Line Between Brand Identity and Personal Identity?

noreply@blogger.com (Bo) — Mon, 06 Jul 2009 12:29:00 +0000

I was reading a post on brandchannel.com that was discussing the economy and how many companies are relying on their employees to promote their brands more heavily these days. Those of you that know us will know that we have always prescribed to that sentiment but it is even more important today. To quote brandchannel.com "Social networking platforms are straining employer/employee relationships as brand engagement conflicts with personal rights and freedom of speech."

Knowing this, where should the line between personal and professional relationships be drawn today?
Do you have both clients and friends on facebook/Twitter/LinkedIn?
What kinds of information do you share?
How do you protect both your personal and professional brands today?

You might want to follow the discussion on brandchannel through the link above but we'd love your thoughts.

NOTE: Special thanks to brandchannel.com for the image and the question!

Jason Is Our First Quarterly BrandExtract �Big Head� Winner!

noreply@blogger.com (Cindy) — Mon, 29 Jun 2009 22:35:00 +0000

We awarded our very first quarterly Big Head employee award (our logo is a head bubbling with ideas � get it?) last Friday to Jason, who is one of our senior designers.

If you haven�t had the chance to work with Jason, you�re missing out. Jason is creative, generous, hard working, totally committed, and a really really good problem solver. In other words, he�s the embodiment of BrandExtract�s company values.

Jason�s the guy you want at your brainstorming session because you�ll end up laughing so much you�ll forget you�re working � but then out of all that zaniness will come a knock-it-out-of-the-park idea or concept.

He exemplifies an employee who continues to grow and move his skills forward, and this year is no exception. Jason cares about BrandExtract and everyone he works with and can always be counted on for added support and the occasional life ring when it�s most needed.

Lastly, he�s a man of many talents � design, 2D illustrations, 3D modeling, Flash and Web designs, painting, sculpting and a whole lot more. It�s rare that you�ll find him without a smile on his face � he gets that much enjoyment out of his work.

Congratulations, Jason on being selected for this quarter�s Big Head award!

AMA Crystal awards are over the top

noreply@blogger.com (Jonathan) — Mon, 29 Jun 2009 13:21:00 +0000

This past month was one of the biggest and most spectacular American Marketing Associations� Crystal awards show ever. Guest were Twittering and e-mailing comments during the show and for several days afterward: �First, let me say WOW!!� and �Words fail me... What a truly OUTSTANDING event Friday night.� �Definitely, the most beautiful awards presentation I�ve ever seen, and I heard the same all night long.�

As in previous years, BrandExtract designed the shows� brand and marketing materials. With hundreds of entries and only a few winners the show�s popularity has grown every year. The challenge put to BrandExtract was to step up the shows image in preparation for setting new benchmarks - and wecreatively nailed it, thanks to the work of Will Cunningham, Aimee Moore and Robin Parrish.

This year�s marketing and show theme �Prix� featured three beautifully supported messages for show concept, Execute, Flaunt and Indulge, each one demonstrated the marketing mastery of the entrants' efforts and the evening on display.

Hundreds of attendees were mesmerized by extravagant stage performances with over-the-top costumes as dinner and winners were served up. The team of the Crystal Awards committee did an outstanding job of demonstrating just how far creatively they are willing go. We all wonder how far they will go next year to improve on this effort.

In planning for next year - how should the AMA leverage the energy from one night into something more? After the hangover and glamor of winning what are we left with? Can the AMA make the jump to leverage this event into social media beyond this one day window. If you have suggestions for extending the awards frenzy and buzz please let the AMA and us hear from you. We hope you enjoyed the event and if you missed it - please make plans to attend next year - you won't be sorry.

Congratulation to our client, Total Safety for being a finalist in the show.

BrandExtract Supports Tom Dennis and the Dallas/Ft. Worth AMA

noreply@blogger.com (Bo) — Fri, 19 Jun 2009 11:59:00 +0000

On Wednesday of this week, Tom Dennis, vice president of Business Development and BrandExtract unveiled the Special Interest Group branding work we did for the Dallas/Ft.
Worth AMA Chapter. In late 2008, Tom was asked to be the Vice President of Programming for the chapter and he stepped up to fill the role in a big way. To build their brand, the chapter spend 2008 and 2009 developing the infrastructure, planning and organizational systems to deliver a better experience for its members, and the SIG branding was one of the external examples of this effort.

Special thanks goes to Tom, Abbey, Jason and the rest of the BrandExtract team for this pro bono effort. We would also like to thank AMA President Paige Johnston, incoming President Michelle Lemire of Mary Kay, Inc., and the entire board for trusting us with their brand and the outstanding work they are doing in the Dallas/Ft. Worth community.

Tom Dennis "focusing" before the big event.

-- Here are some more photos from the event!

Tom Dennis presenting the new brand.

New banners with the brand identity.

An award for service to the board!

Our speaker for the event with past and future presidents.

Barriers to Breast Cancer Care ��Photovoice by Susan G. Komen Houston

noreply@blogger.com (Bo) — Tue, 16 Jun 2009 04:34:00 +0000

Last month, we completed a book for the Komen foundation based upon Photovoice. The project is based upon gathering images that capture the feeling, emotion or situation behind a cause or issue. The Komen project contained stories about the barriers to breast cancer care in the city of Houston. BrandExtract was commissioned to do the work and we provided our services at no charge to ensure the quality of the piece. We are very proud to have been a part of Komen's book and are excited about the awareness the project can bring to others.

As a side note, the organization allowed me to dedicate the book to my mother, Rosemary Vitaro Bothe. My mom is a two time breast cancer survivor and her determination and strength should be an inspiration to us all never to give up.

-Bo

More progress for Cristo Rey Jesuit

noreply@blogger.com (Will) — Mon, 15 Jun 2009 22:05:00 +0000

A quick update to the progress of Cristo Rey Jesuit's terrazzo crest: It's almost finished! The process was faster than we anticipated, so we were not able to document the many stages. However, Mark Bazin, Associate Director of Technology at the school, did set up a time-lapse camera and should have a compilation of the entire project posted to their Web site soon. We will post that link as soon as it becomes available. In the mean time, here are a few images from color selection, frame work and (almost) finished product.

Is Your Brand Hitting a Home Run?

noreply@blogger.com (Cindy) — Mon, 08 Jun 2009 21:25:00 +0000

Is your brand rising above the clutter, or does it blend in with the crowd.

Consumers are showered every day by thousands of ads and promotions from TV commercials to social media advertisements to contests and sweepstakes, and increasingly, to mobile messages and e-promotions. For a brand to be noticed it must break through this clutter of information.

Great brands like Apple, Disney and BMW bond with their customers in a way that builds loyalty and differentiation. When a brand really "connects," it has a distinct meaning and a clear set of associations for customers. A position is the essence of what a brand stands for and, when clearly defined, makes it easier for the consumer to make the desired purchasing decision. But more than that, brands must be creative to grab attention. Outside-the-box creativity and strategic focus are absolute musts � without it, your brand will fly out.

Special thanks to our client Wendy Stanley at Data Projections and her daughter for allowing us to use their photo.

That's Our Bo!

noreply@blogger.com (Cindy) — Fri, 22 May 2009 21:28:00 +0000

I know it looks like Bo Bothe is the opening act for the Houston Business Journal�s Battle of the Business Bands, but he�s really on stage receiving his award as a �40 Under 40� honoree. A crowd of nearly 500 packed Warehouse Live for the event.

When Bo was presented with his award, his youngest daughter yelled out from the audience, �That�s my daddy!�

Bo's oldest daughter proudly helped him show off his award to friends and family while the battling bands prepared to take to the stage.

Family�friends�good music�and recognition for professional and community excellence � it doesn�t get much better than that.

Congratulations to Bo and all of the winners.

BrandExtract: The First iPad Commercial: Success Or Failure? (via brandchannel) (via @brandchannelhub) http://bit.ly/9friyL

Thu, 11 Mar 2010 13:15:03 +0000

BrandExtract: The First iPad Commercial: Success Or Failure? (via brandchannel) (via @brandchannelhub) http://bit.ly/9friyL

BrandExtract: Here's an example of why you should be monitoring what's being said about your brand online http://cot.ag/5hixHJ #branding

Thu, 04 Mar 2010 23:21:49 +0000

BrandExtract: Here's an example of why you should be monitoring what's being said about your brand online http://cot.ag/5hixHJ #branding

BrandExtract: Research by Rice University Jones Graduate School of Business shows Facebook fan page effectiveness.http://cot.ag/bMQFvw

Thu, 04 Mar 2010 03:40:31 +0000

BrandExtract: Research by Rice University Jones Graduate School of Business shows Facebook fan page effectiveness.http://cot.ag/bMQFvw

BrandExtract: When it comes to copy length, one size does not fit all situations as Marketing Profs points out.http://cot.ag/bJ4l6I #marketing

Tue, 02 Mar 2010 20:49:06 +0000

BrandExtract: When it comes to copy length, one size does not fit all situations as Marketing Profs points out.http://cot.ag/bJ4l6I #marketing

BrandExtract: Forbes article offers tips on how to build a community that will spread your brand's word. http://cot.ag/95Ukhi #branding #social media

Wed, 24 Feb 2010 02:17:09 +0000

BrandExtract: Forbes article offers tips on how to build a community that will spread your brand's word. http://cot.ag/95Ukhi #branding #social media

BrandExtract: What is the most trusted brand in the U.S.? Did you guess Amazon? Read about the rest of the top 10. http://cot.ag/bklhQX #branding

Wed, 24 Feb 2010 02:10:30 +0000

BrandExtract: What is the most trusted brand in the U.S.? Did you guess Amazon? Read about the rest of the top 10. http://cot.ag/bklhQX #branding

BrandExtract: New survey shows CMOs want measurable results from social media. http://cot.ag/5EI6FZ #marketing #social media

Wed, 24 Feb 2010 02:06:43 +0000

BrandExtract: New survey shows CMOs want measurable results from social media. http://cot.ag/5EI6FZ #marketing #social media

BrandExtract: Do's and don't for using color in email design, by Email Insider. http://cot.ag/c9Z0FT #design #branding

Wed, 24 Feb 2010 02:01:51 +0000

BrandExtract: Do's and don't for using color in email design, by Email Insider. http://cot.ag/c9Z0FT #design #branding

BrandExtract: Forbes article, "It's Time to Rebuild Brand Loyalty" makes several strong points. http://cot.ag/d5JTGY #branding #marketing

Wed, 24 Feb 2010 01:54:41 +0000

BrandExtract: Forbes article, "It's Time to Rebuild Brand Loyalty" makes several strong points. http://cot.ag/d5JTGY #branding #marketing

BrandExtract: Social media takes a back seat to WOM by friends and family for recommendations, says Online Media Daily. http://cot.ag/dD3d3a

Wed, 24 Feb 2010 01:44:58 +0000

BrandExtract: Social media takes a back seat to WOM by friends and family for recommendations, says Online Media Daily. http://cot.ag/dD3d3a

BrandExtract: In communications, we learn that words matter because they reflect attitudes. http://cot.ag/cRNVAq

Fri, 12 Feb 2010 15:52:46 +0000

BrandExtract: In communications, we learn that words matter because they reflect attitudes. http://cot.ag/cRNVAq

BrandExtract: Consumers want authentic brands. Fast Company makes a good case for "Why Brands Should Strive for Imperfection." http://cot.ag/cf80vb

Thu, 11 Feb 2010 21:48:48 +0000

BrandExtract: Consumers want authentic brands. Fast Company makes a good case for "Why Brands Should Strive for Imperfection." http://cot.ag/cf80vb

BrandExtract: Marketing Daily reports Target gift cards are going mobile, evidence of the growing clout of the phone shopper. http://cot.ag/bMniyr

Thu, 11 Feb 2010 21:23:31 +0000

BrandExtract: Marketing Daily reports Target gift cards are going mobile, evidence of the growing clout of the phone shopper. http://cot.ag/bMniyr

BrandExtract: Check out this cool mobile intent index by Ruder Finn. http://cot.ag/ajL8XZ #mobile marketing

Thu, 11 Feb 2010 21:16:21 +0000

BrandExtract: Check out this cool mobile intent index by Ruder Finn. http://cot.ag/ajL8XZ #mobile marketing

BrandExtract: Chicago Tribune article that quoted our client PPC Loan: http://bit.ly/aMQG57

Thu, 04 Feb 2010 19:27:15 +0000

BrandExtract: Chicago Tribune article that quoted our client PPC Loan: http://bit.ly/aMQG57

BrandExtract: Chicago Tribune picked up the news release we wrote for our client PPC Loan and included it in a business article:

Thu, 04 Feb 2010 19:26:03 +0000

BrandExtract: Chicago Tribune picked up the news release we wrote for our client PPC Loan and included it in a business article:

BrandExtract: Now's the time to reset marketing for post-recession, Ad Age says. We've been saying this for months. http://bit.ly/cfZbmy

Thu, 04 Feb 2010 04:43:25 +0000

BrandExtract: Now's the time to reset marketing for post-recession, Ad Age says. We've been saying this for months. http://bit.ly/cfZbmy

BrandExtract: What the Web of tomorrow will look like, according to Mashable. http://bit.ly/7JJpYr

Wed, 03 Feb 2010 05:37:39 +0000

BrandExtract: What the Web of tomorrow will look like, according to Mashable. http://bit.ly/7JJpYr

BrandExtract: Check out these email campaign misfires. Any of these kinds of problems happen to you? http://bit.ly/9gr94f

Wed, 03 Feb 2010 04:59:56 +0000

BrandExtract: Check out these email campaign misfires. Any of these kinds of problems happen to you? http://bit.ly/9gr94f

BrandExtract: Toyota is in crisis response mode, according to LA Times. It has its work cut out. http://bit.ly/9WTHTL

Wed, 03 Feb 2010 04:46:51 +0000

BrandExtract: Toyota is in crisis response mode, according to LA Times. It has its work cut out. http://bit.ly/9WTHTL