Our years of experience in retail sales tell us that first impressions are important. But, what’s more important is how that impression lives on. Consumer marketing is tricky, one day everybody likes cake and the next everyone is on a diet. But, the closer you are to your customer, the more opportunity you have to make your Brand “trend proof.”

We make sure that every “hello” is the right one. Managing message, medium and frequency is critical to a powerful marketing campaign and a Brand that resonates with customers. The better and more consistent a product is with its story, the more effortless opportunities arise. That is building a relational Brand — one that becomes as much a part of the customer as it is of the company.

Over the past 15 years, BrandExtract has worked with start up and established businesses such as The Candle House, Compaq, Double B Foods, Fragrant Passages, SSP Partners, Stripes, Laredo Taco Company, The Minute Maid Company and many others to help develop Brands, launch new products and define Brand positioning.

Retailers should go far beyond that of the normal buyer/seller relationship. They should create barriers to entry by competitors in their clients mind with their Brand. It is critical that retailers make their Brand a part of their customers lives.