(HOUSTON) - When Stafford, Texas-based surgical retractor system manufacturer, Lone Star Medical Products, decided they were ready to take their Brand to the next level, they went in search for a shot in the arm. They ended up at BrandExtract for a complete check-up.

BrandExtract worked with LSMP to develop a new tagline and Brand position in order to leverage LSMP’s position in the market as a leader and innovator in the surgical support tools industry.

“LSMP had a unique challenge — surgeons and nurses around the world knew what their product was, but didn’t know its name or who made it,” said Bo Bothe, Creative Director. “We helped develop a ‘visual language’ for their Brand, gave it a voice and a personality.”

BrandExtract also developed a new look and feel, including a new color palette, that was translated to tradeshow materials, marketing materials, and photography. Feedback has been positive on LSMP’s new facelift and will likely be the cure to what ailed them.

BrandExtract is a Brand design, development and integration firm that teaches companies to extract more value from their Brand — empowering them to grow revenues, increase market share and improve overall profitability, both immediately and long term. From traditional graphic design to advertising to MBA-inspired Brand development and implementation, BrandExtract relies on its arsenal of fresh-minded strategic and tactical tools to help clients begin, grow and service a conversation with their customers, thus facilitating a Brand that flourishes.

BrandExtract develops Brands for a diverse group of clients in the Energy, Education, Finance, Legal, Manufacturing, Medical, Professional Services, Real Estate, Retail, and Technology industries. BrandExtract has been recognized as one of Houston's top 25 Design Firms for over a decade by the Houston Business Journal and among Houston’s Fastest Growing Companies. BrandExtract’s award-winning work has appeared in ADCH Shows, Regional and National Addy Shows, CA, Graphis, PRINT and AIGA. For more information, please visit www.brandextract.com or by phone at (713) 942-7959.