“Simply Connected” tagline conveys company’s unique
brand promise

(Houston) BrandExtract, LLC created a new brand identity system for Data Projections Inc., a leading audio/visual systems designer, using its BrandExtract brand planning and development model.

BrandExtract  designed a modernized logo, a new look and feel for Data Projections’ Web site (www.dataprojections.com) and company materials, and a new tagline—“Simply Connected.”

“Data Projections designs and integrates audio/visual systems for use in classrooms, corporate offices, and government agencies. Our positioning analysis revealed that making it easy for customers to connect with internal and external audiences through reliable audio/visual communication is Data Projections’ value proposition. ‘Simply Connected’ conveys this unique brand promise,” said BrandExtract President and Chief Creative Officer Bo Bothe.

“With BrandExtract’s guidance, we were able to take a more strategic approach to the way we market ourselves and our capabilities. From our logo and tagline to our Web site, our customers now come away with one consistent message that conveys who Data Projections is and what we stand for. We couldn’t be more pleased with the work that BrandExtract has done,” said Data Projections Vice President of Sales and Marketing Matthew Zaleski.

As part of the branding effort, BrandExtract completed a redesign of Data Projections’ Web site, including new organization, navigation systems, enhanced search functionality, a fresh “look and feel” and expanded content. BrandExtract’s next-generation content management solution, SAM v2, provides a robust content management solution for Data Projections’ new Web site. The end result is a site that showcases Data Projections’ innovation and customized solutions.

About Brand Extract, LLC
BrandExtract is a Brand design, development and integration firm that teaches companies to extract more value from their Brand — empowering them to grow revenues, increase market share and improve overall profitability, both immediately and long term. From traditional graphic design to advertising to MBA-inspired Brand development and implementation, BrandExtract relies on its arsenal of fresh-minded strategic and tactical tools to help clients begin, grow and service a conversation with their customers, thus facilitating a Brand that flourishes.

BrandExtract develops Brands for a diverse group of clients in the Energy, Education, Finance, Legal, Manufacturing, Medical, Professional Services, Real Estate, Retail, and Technology industries. BrandExtract has been recognized as one of Houston's top 25 Design Firms for over a decade by the Houston Business Journal and among Houston’s Fastest Growing Companies. BrandExtract’s award-winning work has appeared in ADCH Shows, Regional and National Addy Shows, CA, Graphis, PRINT and AIGA. For more information, please visit www.brandextract.com or by phone at (713) 942-7959.