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News / BrandExtract and Bravo Zulu Merger Unites Award-winning Branding Firm, Cutting-edge Internet Site Development Company

06.18.06

(HOUSTON) – BrandExtract LLC, brand design, development and integration firm, announced today it has completed a merger with Bravo Zulu LLC. The combination of these two Houston companies will provide customers a complete and powerful set of solutions for creating, managing and delivering brand-building content across a variety of media.

Together, the two companies will meet a wider set of changing customer needs and offer greater value.

"A company's brand should be supported all of its communications," said Jonathan Fisher, principal and founding partner of BrandExtract. "By combining our strategic and creative capabilities with Bravo Zulu's deep expertise in Web and other interactive platforms, BrandExtract now has the ability to deliver a consistent message across a wide variety of media.”

The merger brings together award-winning designers with cutting-edge Internet site management tools. Bravo Zulu’s proprietary Site Authoring and Maintenance tool (SAM) is a world-class Web content management system that empowers non-technical employees to maintain company Web sites. This allows smaller companies’ marketing staff to quickly update Web pages without having to rely on outsourced IT services or harried IT departments.

"Bravo Zulu and BrandExtract have enjoyed many years of successful collaboration and industry-leading results,” said Malcolm Wolter, president of Bravo Zulu. “Our clients will benefit from the synergies and increased efficiencies that naturally result from the gathering of talent under one roof."

In the combined company, Fisher will continue as president and chief executive officer and Bo Bothe will remain vice president and chief creative officer. Malcolm Wolter of Bravo Zulu, will join BrandExtract as the director of interactive services; Donovan Buck, will serve as the director of technology and Greg Weir will be director of client management.

About Brand Extract, LLC
BrandExtract develops brands for a diverse group of clients in the energy, education, finance, legal, manufacturing, medical, professional services, real estate, retail, and technology industries. BrandExtract has been recognized as one of Houston's top 25 Design Firms for over a decade by the Houston Business Journal and among Houston’s Fastest Growing Companies. BrandExtract’s award-winning work has appeared in ADCH Shows, Regional and National Addy Shows, CA, Graphis, PRINT and AIGA. For more information, please visit www.brandextract.com or call (713) 942-7959.

About Bravo Zulu, LLC
Houston-based Bravo Zulu provided innovative interactive solutions to a wide array of industries since 1997. The company is also the developer of the SAM (Site Authoring and Maintenance) tool, which empowers non-technical personnel to take charge of their own Web sites while relieving the additional burden placed on harried IT departments by such management. The unique nature of the tool manages content in chunks at a level most tools can’t pretend to touch.

The firm's user-centered approach to design garnered measurable results for its clients, as well as awards from such diverse organizations as the Art Director's Club of Houston, the Marketing Association of California and the Web Marketing Association. For more information, please visit www.bravozulu.com or call (713) 942-7959.

 

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BrandExtract is a Brand design, development and integration firm that teaches companies to extract more value from their Brand — empowering them to grow revenues, increase market share and improve overall profitability, both immediately and long term. From traditional graphic design to advertising to MBA-inspired Brand development and implementation, BrandExtract relies on its arsenal of fresh-minded strategic and tactical tools to help clients begin, grow and service a conversation with their customers, thus facilitating a Brand that flourishes.