Marathon Once Again Taps BrandExtract to Highlight Its Brand

(Houston) BrandExtract LLC, an award-winning branding and integrated communications firm providing marketing communications, advertising, print and interactive services, today announced it has completed the redesign of Marathon Oil Corporation’s Web site (www.marathon.com).

BrandExtract developed Marathon’s previous Web site four year ago and the company was successfully using BrandExtract’s content management tool. BrandExtract was awarded the project because of its Web development planning and process, usability expertise and easy-to-use content management tool.

“We’re pleased to once again work with Marathon, a leader in the energy industry, to create a site that highlights the company’s unique strengths and set it apart in the oil and gas industry,” said Malcolm Wolter, BrandExtract’s director of interactive services.

The redesigned site helps to differentiate Marathon as a global visionary that is technologically advanced, creative and entrepreneurial, while showcasing its global capabilities across the company’s full range of products and services from exploration and production to refining, marketing and transportation.

The scope of the redesign encompassed a new organization, navigation systems, enhanced search functionality, a fresh “look and feel,” and expanded content. The end result is a site that presents the human side of Marathon with higher visibility given to its high standards of community and environmental performance.

BrandExtract’s next-generation content management solution, SAM v2, provides a robust content management solution for the site.

About Brand Extract, LLC
BrandExtract is a Brand design, development and integration firm that teaches companies to extract more value from their Brand — empowering them to grow revenues, increase market share and improve overall profitability, both immediately and long term. From traditional graphic design to advertising to MBA-inspired Brand development and implementation, BrandExtract relies on its arsenal of fresh-minded strategic and tactical tools to help clients begin, grow and service a conversation with their customers, thus facilitating a Brand that flourishes.

BrandExtract develops Brands for a diverse group of clients in the Energy, Education, Finance, Legal, Manufacturing, Medical, Professional Services, Real Estate, Retail, and Technology industries. BrandExtract has been recognized as one of Houston's top 25 Design Firms for over a decade by the Houston Business Journal and among Houston’s Fastest Growing Companies. BrandExtract’s award-winning work has appeared in ADCH Shows, Regional and National Addy Shows, CA, Graphis, PRINT and AIGA. For more information, please visit www.brandextract.com or by phone at (713) 942-7959.