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BrandExtract Develops Brand Platform for Chancellor Oil Tool

March 23, 2015

BrandExtract launched a new brand platform for Chancellor Oil Tool, a leading liner hanger and energy tool manufacturer based in Bakersfield, CA. The work includes a new brand position, refreshed logo and updated web experience, all designed to help integrate the company into the TEAM Oil Tools family of brands.

TEAM Oil Tools, an existing BrandExtract client, had recently acquired Chancellor as part of their strategy to develop full well completion systems. They wanted to invest in the acquisition in order to grow Chancellor’s reputation and foothold in the market.

Partners with BrandExtract since their own rebrand in 2012, TEAM approached the firm to transform a regional player with international experience into a truly global brand with a more modern, user-friendly digital experience.

The new brand platform showcases Chancellor’s full engineering and manufacturing capabilities and repositions the company around true performance and proven commitment. The  updated digital experience strengthens Chancellor’s connection with their new parent company, integrating the brand within the greater TEAM framework.

"We’ve been working with Brand Extract for several years," says Inez Moriarty, Director of Marketing at Team Oil Tools. "Their experience and ability to create unique and outstanding strategic brand solutions is definitely amongst the best available in the industry. The team always finds time to listen and deliver solutions according to our company goals."

See how we developed a brand platform that builds Chancellor’s reputation as a leading manufacturer while leveraging equity from TEAM’s brand. Visit