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BrandExtract Launches New Brand Position for TEAM Oil Tools

April 27, 2012

HOUSTON — (April 27, 2012) — Integrated branding and marketing firm BrandExtract, LLC, has launched the new brand strategy for TEAM Oil Tools, a rapidly growing supplier of downhole completions solutions to the oil and gas industry. BrandExtract completed a comprehensive assessment and rebranding process to launch TEAM’s new brand and website at this week’s DUG Conference in Fort Worth, Texas.

“BrandExtract really understands our business strategy for the rebrand and where we want to go, said Inez Moriarty, Director of Marketing for TEAM Oil Tools. “TEAM's deep industry experience and commitment to our clients, the community, and each other drive everything we do. Our partnership with BrandExtract helped us align our brand and messaging to really reflect who we are.”

BrandExtract conducted employee surveys, client and stakeholder interviews and extensive market research to define TEAM’s brand position and strategy, which is supported by a comprehensive marketing and communications program.

“The energy industry moves quickly, and reliable partners who have the experience, knowledge and tools to get the job done have a real advantage,” said Bo Bothe, BrandExtract president and CEO. “TEAM has a clear vision for the company’s future, and we’re proud to support that through our assessment, development, launch and expansion of their new brand strategy.”  

The new brand reflects TEAM’s experience and key strengths in the oil and gas industry – including its ability to quickly deliver reliable, innovative downhole completion solutions through ongoing collaboration with clients.

The new brand launch includes new imagery, tagline and messaging to align the brand image and messaging across all channels. Additionally, BrandExtract developed the newly designed website managed by BrandExtract's SAM site management software.


About BrandExtract
BrandExtract is a brand experience firm that provides savvy business solutions that help clients create, transform and grow. The company analyzes all customer touch points — from operations and service to promotions and sales — to help clients understand and manage their entire brand experience. The firm then provides sound, strategic counsel combined with engaging creative solutions that deliver measurable results. Visit for more information. 

About TEAM Oil Tools
TEAM Oil Tools is a fully integrated completion equipment and services provider to the oil and gas industry. Headquartered in Houston, TEAM has a network of strategically located manufacturing and field services centers throughout the United States to provide quicker access to TEAM Oil Tool’s unique downhole solutions. For more information, please visit