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BrandExtract Partners with BoyarMiller and the Tasting Room To Send Houston Children Back to School

August 2, 2012

HOUSTON — (August 2 2012) — Houston brand experience firm, BrandExtract, LLC, along with BoyarMiller, CultureMap and The Tasting Room, is proud to celebrate the success of this year’s Back To School with SEARCH campaign, which raised more than $28,000 in donations to purchase much-needed school uniforms for Houston children serviced by SEARCH Homeless Services.

Participants celebrated the kick-off event on July 9 and the closing event on July 30 at the Uptown location of the Tasting Room, where attendees received a 20% discount on food and wine with a purchase of a $20 school uniform voucher. SEARCH is using the donations from the campaign to purchase uniforms for more than 100 children at SEARCH as they prepare to go back to school.

"We look to BrandExtract for guidance not only in the creative realm, but the strategic realm as well," said Doug Parker, Executive Director & CMO, BoyarMiller. "Once again this year, they've done an admirable job of producing the smart work and the thinking that helps us connect all the pieces together to create a cohesive campaign that has helped hundreds of Houston children."

“We are extremely proud to partner with BoyarMiller, The Tasting Room, CultureMap, and SEARCH to help raise money and awareness for this cause,” said Bo Bothe, BrandExtract’s CEO. “It is a truly humbling, yet immensely rewarding experience, and we are always grateful to have the opportunity to contribute.”

About SEARCH Homeless Services
SEARCH Homeless Services helps thousands of men, women and children each year move from the streets, into jobs and safe, stable housing. SEARCH meets clients where they are and gets them back on their feet through services that engage, stabilize, educate, employ and house.