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BrandExtract Partners with Marathon Oil to Launch New Brand and Website

June 30, 2011

HOUSTON, June 30, 2011 - Houston brand experience firm, BrandExtract, LLC, partnered with Marathon Oil Corporation to create a new company brand as it prepares to become an independent upstream company with the spin-off of its downstream business expected to be effective tonight. With members of the firm having worked with Marathon for more than 10 years managing its online presence, BrandExtract was a natural fit to assist in the effort to rebrand the company.

"Marathon Oil has a rich history and is committed to living its established values on a daily basis," said BrandExtract President and CEO Bo Bothe. "This philosophy is in line with how BrandExtract does business. Marathon is comprised of good people, doing good work, and we're honored to have been a part of rebranding such a notable and successful company."

The rebranding process began by working with Marathon's investor relations and public affairs group and senior leadership to engage its employees. Surveys were conducted to gather employee input on what they thought the company's new logo should reflect. That helped BrandExtract and Marathon determine the look, feel and voice of the new brand, which ultimately focuses on exploring new opportunities with the same energy, drive and focus Marathon has always displayed.

Marathon Oil unveiled its new brand today, which will include the July 1 launch of a completely redesigned website managed by BrandExtract's SAM site management software.

About BrandExtract, LLC.

BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points-from operations and service to promotions and sales-and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit for more information.