Black Stone Minerals Leverages Refreshed Brand for IPO
June 18, 2015
Houston brand experience firm BrandExtract delivered a brand refresh and new, responsive website for Black Stone Minerals L.P. in support of its May 2015 Initial Public Offering on the New York Stock Exchange.
The leading oil and gas mineral and royalty company approached BrandExtract looking for a more sophisticated brand and substantive web experience to communicate the breadth of its holdings and national impact to potential investors. With interests in 41 states and every major producing basin, Black Stone Minerals needed to convey its value in ways relevant to its nation-wide audience of asset owners, oil companies and shareholders.
BrandExtract synthesized intricate asset data into easily navigable and searchable maps to promote information accessibility for investors and community stakeholders. The interactive experience allows users to gain a detailed understanding of the company’s holdings while browsing from any device. The interactive features display the depth of Black Stone Minerals’ holdings and help the company make believers out of potential investors.
“We always embrace the opportunity to deepen our understanding of a client’s industry. To help Black Stone Minerals perform in the asset-driven minerals industry, our team developed custom solutions to solve data accessibility challenges. The web experience we built supports the refreshed brand they took public on Wall Street,” said Leslie Rainwater, Brand Strategist at BrandExtract.
Black Stone Minerals’ new responsive website resides in SAM, BrandExtract’s powerful, proprietary Web Content Management system.
Discover how Black Stone Minerals’ brand update and mobile-friendly website provides a platform to better communicate with stakeholders: www.blackstoneminerals.com.
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