BE Launches Milestone, Gets PR Win for Cushing Foundation and More

November 12, 2015

In our tenth anniversary year, we have continued to launch impactful brands and kick-off promising new projects. To showcase a sample of our work over the past few months, we have rounded up several highlights and exciting ongoing programs to share.

Milestone Launches, Pinot’s Palette UX Planning in Progress

This fall, BrandExtract rebranded and renamed American Disposal Services, an oilfield waste disposal company, to introduce Milestone Environmental Services. The rebrand objectives included creating a strong platform for expansion into new markets and communicating the company’s dedication to responsible waste disposal.

Intervale Capital had recently acquired Milestone, providing the catalyst for a growth-oriented brand. This engagement marks our fifth branding initiative over five years in partnership with the private equity firm. Previous Intervale Capital clients include TEAM Oil Tools, Energes Oilfield Solutions and Antelope Oil Tool. View our latest work on the new Milestone website designed and developed by BE.

We have several other websites currently in the works, including a revamped digital experience for the national paint and sip franchise, Pinot’s Palette. After conducting in-depth research to inform the digital strategy, we have started architecting a new, streamlined user experience for the brand’s customers. We are also consulting with the company as they prepare to launch several new initiatives in 2016. 

Among our clients with work currently in progress, we recently presented brand concepts to Link Staffing, a national staffing franchise, and FW Cook, a market-leading executive compensation consulting firm with offices around the world. We look forward to sharing these new brands in the coming months. Beyond these ongoing rebrands, we are currently engaged in the development of a marketing plan for Link Staffing and a new website for FW Cook.

BE Supports Veterans with Brian Cushing and Hosts Q&A with MBAs

In October, BrandExtract coordinated the media outreach to launch the Brian Cushing Foundation, a non-profit founded by the Houston Texans inside linebacker and his wife, Megan. Our CEO, Bo Bothe, serves on the board of the foundation, which aims to support and honor Houston-area military service members and their families.

For the foundation’s inaugural Texans & T-Bones celebrity waiter fundraiser, BE secured coverage from all four major television networks, as well as radio and digital features. The event yielded over a quarter of a million dollars of donations in support of the foundation’s mission.

Recently, BrandExtract Chairman, Jonathan Fisher, served as a panelist at The Entrepreneurship Institute’s President’s Forum. Joined by Brand Strategist Elizabeth Tindall, Fisher advised TEI’s CEO Network on topics including crisis management and business development. BrandExtract also serves as a National Partner for the Institute.

This fall, Gabriel Rio of Milestone joined Bo Bothe for a special presentation to the Jones Graduate School Entrepreneurs Organization at Rice University. Bothe and Rio discussed our work with Milestone as a case study, fielding branding questions from business school students and alumni. 

SAM 3.0 Upgrade Coming Soon and New SaaS Product Launching in 2016

Earlier this year, BrandExtract unveiled its CMS platform, SAM – already popular with clients for years – with the debut of a public-facing website. Since then, the firm has begun to roll out a significant version upgrade to clients, starting with a sample group of beta testers. We expect to offer the 3.0 version upgrade to all current SAM clients in 2016.

We’re also excited to announce that our software development team plans to bring another favorite BrandExtract technology product to a wider market in 2016. We look forward to sharing more about this tool, which improves site speed and performance, when it launches next year.

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