BrandExtract partnered with leading technology-focused seismic solutions company ION Geophysical to execute a complete website redesign that supports its evolution from a product-centric brand to a consultative, trusted partner, surfaces its expertise and provides a better user experience overall. Having managed ION's online presence since 2003 via SAM, BrandExtract's proprietary web management system, the firm was a clear choice for the redesign.
"We had an aggressive schedule, but having worked with BrandExtract over the years I had the confidence they were well suited to deliver," said ION Director, Corporate Marketing - Digital Communications Christine Feimer. "Their dedication to providing top-notch customer support, as well as their focus on the user experience, search engine optimization and design, were all leading factors in our decision to engage them for the redesign."
The process began with a thorough assessment of ION's brand and site requirements, which included a competitive analysis, website audit and interviews of clients and employees to inform the vision, voice and design.
Applying this insight, the firm created a more content-rich solution that boasts integrated social media tools, an expansive multi-client data library and resource center and a robust, real-time investor relations section available through partnership with Thomson Reuters.
Despite the aggressive timeline, the site was completed both on time and under budget.
"We've been working with ION for over eight years," said BrandExtract Vice President of Interactive Malcolm Wolter, "and it's great to have the opportunity to bring our holisitic approach to this full-range solution. Partnering with them has been a great experience, and we look forward to continued success together."
ION Geophysical unveiled its new website on September 18, 2011. It will continue to be managed with the enterprise-ready SAM web management system.
About BrandExtract, LLC.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points-from operations and service to promotions and sales-and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.