Simmons & Company International engaged BrandExtract to execute a complete website redesign and to create a look and feel that aligns with its position as a global energy investment bank.
The redesign began with a thorough assessment of Simmons & Company's brand. This included an audit of current communications pieces, an expansive competitive analysis and interviews of clients and employees to obtain a first-hand perspective of the firm's culture and vision moving forward.
Using this insight as a creative and strategic guide, BrandExtract developed a more informative, user-friendly and dynamic website with various interactive tools. "The new site is a reflection of our caliber of expertise and culture," said Simmons & Company Managing Director Ira Green. "Its tells the story of our 37-year-old heritage, and the people, philosophy and commitment to excellence that have allowed us to become a premiere energy investment bank."
Simmons & Company announced its new website today, which will be managed by SAM, BrandExtract's content management solution.