BrandExtract Shines at BMA Lantern Awards
November 18, 2011
HOUSTON - (November 17, 2011) - Houston brand experience firm BrandExtract is once again recognized for driving results for their clients by being honored with six awards at the Business Marketing Association (BMA)'s 2011 Lantern Awards of Texas competition.
The awards recognized print, interactive and branding projects demonstrating BrandExtract's purpose, method and outcome philosophy. The firm won Best of Category for Marathon Oil's new corporate website, which was part of an overall rebranding effort. BrandExtract also received several Award of Excellence citations, including one for its successful corporate re-brand initiative for Marathon Oil and its brand identity and sales kit for Techcess Group that changed their business processes and sales models. The firm received Award of Excellence recognizing an advertising campaign for Chemstations that resulted in a significant increase in website engagement; and a fundraising gala program for Cristo Rey Jesuit College Preparatory School, which earned a 360 percent increase in donations over projections.
"The BMA Lantern Awards align well with our methods and processes that deliver proven results for our clients," said Guy Parker, Chief Creative Officer, BrandExtract. "The awards BrandExtract received demonstrate the breadth of work, commitment and sincere dedication our employees have to creating remarkable work with measurable results."
BrandExtract had one of the highest acceptance rates at this year's competition with 80 percent of the firm's entries receiving awards. Winning entries are chosen based on how well each entry generated awareness, interest, desire and action from a targeted business audience.
Founded in 1922, BMA represents a lifetime of expertise in business-to-business marketing and communications. The Houston Chapter is one of 25 chapters of BMA National with a combined membership of 3,000 professionals.
About BrandExtract, LLC.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points — from operations and service to promotions and sales — and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.
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