PPC Loan Gets National Exposure
March 06, 2010
PPC LOAN, one of the country's few commercial loan originators focused on Allstate insurance agents, veterinarians and dentists, knows the value of staying visible through its many communication channels. Most recently, PPC has ventured into the news media venue with great success.
As a component of the rebranding campaign BrandExtract developed for the company, PPC launched its proprietary and first-in-the-industry Allstate Agency Value Index in 2009. The index features data and analysis based on actual Allstate agency sales. Registrants have access to a searchable database showing what other agencies are selling for around the country.
Each quarter, we write a news release summarizing the quarterly value index report, which is authored by PPC's Executive Vice President and Chief Operating Officer Paul Clarke. The release, which includes quarterly and historical market value changes, along with trend-based forecasts, is distributed through Business Wire.
After reading the release, a business reporter at the Chicago Tribune contacted Clarke for an interview and mentioned the Allstate Agency Value Index in her January 31 article about Allstate's new goals focused on higher performing agents, giving PPC LOAN national exposure.
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