BrandExtract Wins Two Bronze Quill Awards
April 29, 2008
HOUSTON, April 29, 2008 — BrandExtract, LLC was awarded two Bronze Quill Awards by the Houston chapter of the International Association of Business Communicators (IABC/Houston) at its annual awards banquet last night. BrandExtract received the Award of Excellence in the employee campaign category for its work on The ONE Campaign on behalf of Total Safety. The ONE Campaign also received an Award of Merit for design.
The ONE Campaign is an internal customer service program for Total Safety employees. Recognizing that every employee's contact with a customer is an opportunity for the company to put its best foot forward, BrandExtract created The ONE Campaign, which stands for Opportunity Never Ends. The campaign uses a variety of communication tactics to deliver customer service reminders.
"Total safety is a provider of safety-related services. On any given day we have hundreds of technicians, sales representatives and other employees interacting with our customers and their performance truly affects our value and relationships with them. The ONE program has enabled us to reach out to all our employees and it acts as a constant reminder of the impact each of them can have on our business performance yesterday, today and tomorrow," said Total Safety's Executive Vice President of Marketing and Business Development Charles Ripoll.
Bronze Quill is IABC/Houston's annual competition for communication professionals, with entries judged in 27 categories recognizing excellence in communication management, communication skills and communication creative. The competition is open to IABC members and non-members and includes categories for college level student entries. Winners were chosen by a jury of peers, including IABC members in the U.S. and Canada who are award-winning communicators. Accredited Business Communicators and senior-level professionals from across the country. There were 55 Bronze Quill Award recipients as well as an Executive Communicator of the Year and a Member Communicator of the Year at this year's awards event.
About BrandExtract, LLC.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points—from operations and service to promotions and sales—and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.
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