BrandExtract Hires Sean Burnett as Chief Operating Officer

April 04, 2012

HOUSTON — (April 4, 2012) — Brand experience firm BrandExtract, LLC, announced this week that Sean Burnett has joined the company as Chief Operating Officer. Burnett arrives at the company with more than 18 years of business experience including three years as Senior Vice President Operations/Client Services with Freed Advertising. As COO, Sean is responsible for managing day-to-day operations including improving operational efficiencies, identifying growth opportunities and providing guidance for the professional development of team members.

“We are excited to have Sean Burnett as part of our team,” said Bo Bothe, president and chief executive officer, BrandExtract. “With his background in marketing, advertising and operations with some of the country’s leading brands, he brings both industry and general business expertise that will help us reach the next level in the growth of our company.”

Prior to Freed, Burnett was director of MBA programs at Rice University. He has also served as senior financial analyst with Yum! Brands where he managed the financial performance of 250 KFC corporate operating units in California, Nevada and Arizona, representing more than $300 million of annual corporate revenue. Before Yum!, he was a managing partner of Outback Steakhouse where he was named Managing Partner of the Year. He began his career at Rives Carlberg supporting clients such as Compaq, KFC, Igloo Coolers and The Houston Chronicle.

“I am sincerely thankful for the opportunity to join the talented team at BrandExtract. The commitment to develop innovative growth strategies for brands with the intent of creating lasting impact in the marketplace positions us as a leading strategic communications partner for first-tier companies in Greater Houston and beyond,” Burnett said.

Burnett holds an MBA from Rice University, Jones Graduate School of Business and earned his Bachelor of Science degree in Advertising from The University of Texas.


About BrandExtract, LLC.
BrandExtract is a brand experience firm that provides savvy business solutions that help clients create, transform and grow. The company analyzes all customer touch points — from operations and service to promotions and sales — to help clients understand and manage their entire brand experience. The firm then provides sound, strategic counsel combined with engaging creative solutions that deliver measurable results. Visit for more information.