Merger Of Complementary Firms Blends Award-Winning Creative With Integrated Marketing And Branding Consultancy
HOUSTON, May 07, 2010 — Integrated branding and communications consulting firm BrandExtract, LLC, today announced that it has merged with Houston-based design and advertising agency, ParkerHayden, Inc., creating one of the region's most experienced and comprehensive integrated branding, marketing and communications firms.
The merger combines BrandExtract's proven integrated business-to-business brand-building capabilities for corporate and professional services clients in a wide range of industries with ParkerHayden's award-winning creative and expertise in consumer marketing across print, broadcast and digital media.
"Bringing together two very complementary firms marks a pivotal event in the evolution of BrandExtract and the future success of our mutual clients," said Bo Bothe, president and Chief Executive Officer, BrandExtract. "This combination of leadership, strategic capabilities, creative talent and tactical resources further enables us to deliver the compelling brand solutions that help our clients become and remain market leaders."
"We are excited to be part of a new generation of brand consultancy like BrandExtract. Their operationally based brand consulting and assessment processes, combined with our creative strength in business-to-consumer marketing, creates a powerful strategic and tactical advantage for our combined clients," added Mark Hayden, Chief Communications Officer, BrandExtract.
The combined company will continue to operate under the BrandExtract name and retain the experienced leadership and staffs of both firms. The combined company employs a full-time staff of 25 brand strategists, copywriters, designers, interactive and new media experts, and public relations professionals.
BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points—from operations and service to promotions and sales—and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.