BrandExtract President Bo Bothe honored with '40 Under 40' award

May 22, 2009

HOUSTON, May 22, 2009 — BrandExtract Co-founder and President Bo Bothe was honored for his business accomplishments, experience, leadership skills and community involvement by the Houston Business Journal last night as one Houston's "40 Under 40" leaders.

Bothe is part of the inaugural group of 40 Under 40 winners.

"Bo has taught many a company the value of establishing a strong brand as a competitive edge. The long list of brands he's helped guide, and his selfless devotion to numerous community causes, is a testament to the mark he's leaving on Houston," said BrandExtract CEO Jonathan Fisher. " BrandExtract is proud to see Bo receive this award."

Bothe and BrandExtract support many local professional and nonprofit organizations, such as Strake Jesuit, Cristo Rey Jesuit and AIGA.

"I'm pleased to receive this distinction and be named among the top young leaders in Houston," said Bothe. "It's an honor to be recognized, and I'm sincerely grateful for the many business and civic opportunities that have been open to me personally and to BrandExtract."

Bothe is a native Houstonian and part of a family of entrepreneurs. He co-founded BrandExtract with partner and CEO Jonathan Fisher in 2005. Prior to starting BrandExtract, he was the owner and director of Kern Design. Bothe is involved in numerous professional and community organizations. He is a member of the board of directors of The Entrepreneurship Institute and teaches a graduate class on branding at Texas State as one of the first outside industry expert invited to teach in the MFA program. His contributions to branding and design excellence have been recognized through numerous industry awards for his and BrandExtract's work in branding and corporate identity, and his work has been showcased in numerous publications. Bothe has worked locally and nationally as a board member and past president of AIGA Houston and with various non-profit organizations on initiatives to improve his profession and build community. In 2008, he received the Jones Citizen Award.

Bothe is a Strake Jesuit graduate who holds an MBA from The Jesse H. Jones Gradate School of Management, Rice University and a BFA from Texas Tech University. He is a member of the St. Cecilia Catholic community, a den leader for the Boy Scouts, a Sunday school teacher, and a youth baseball, basketball and soccer coach.

About BrandExtract, LLC.

BrandExtract is a brand experience company that provides savvy business solutions and creative, compelling marketing that help clients grow. The company analyzes all customer touch points—from operations and service to promotions and sales—and develops sound, strategic approaches executed with engaging creative that deliver measurable results. Visit BrandExtract.com for more information.

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