"Simply Connected" tagline conveys company's unique brand promise
HOUSTON, April 28, 2008 — BrandExtract, LLC created a new brand identity system for Data Projections Inc., a leading audio/visual systems designer, using its BrandExtract brand planning and development model.
BrandExtract designed a modernized logo, a new look and feel for Data Projections' website and company materials, and a new tagline-"Simply Connected."
"Data Projections designs and integrates audio/visual systems for use in classrooms, corporate offices, and government agencies. Our positioning analysis revealed that making it easy for customers to connect with internal and external audiences through reliable audio/visual communication is Data Projections' value proposition. ‘Simply Connected' conveys this unique brand promise," said BrandExtract President and Chief Creative Officer Bo Bothe.
"With BrandExtract's guidance, we were able to take a more strategic approach to the way we market ourselves and our capabilities. From our logo and tagline to our website, our customers now come away with one consistent message that conveys who Data Projections is and what we stand for. We couldn't be more pleased with the work that BrandExtract has done," said Data Projections Vice President of Sales and Marketing Matthew Zaleski.
As part of the branding effort, BrandExtract completed a redesign of Data Projections' website, including new organization, navigation systems, enhanced search functionality, a fresh "look and feel" and expanded content. BrandExtract's next-generation content management solution, SAM v2, provides a robust content management solution for Data Projections' new website. The end result is a site that showcases Data Projections' innovation and customized solutions.