BrandExtract Rebrands Rignet
June 10, 2008
HOUSTON, June 10, 2008 — BrandExtract, LLC performed an extensive brand audit for RigNet, Inc., a leading global provider of managed communications solutions for the upstream oil and gas industry, that revealed a need for a corporate rebrand and realignment under a streamlined umbrella brand.
BrandExtract revised the RigNet logo, recommended the company retire legacy subsidiary names and realign them under the RigNet umbrella brand. BrandExtract used its brand planning and development model to develop a positioning statement for RigNet and the tagline "Always Connected" to convey the unparalleled support customers receive to ensure they're always connected by reliable network solutions and communications systems.
"Based on our assessment and analysis of the RigNet brand, these adjustments will strengthen the brand in the marketplace while capitalizing on existing brand recognition and reputation," said BrandExtract Chief Executive Officer Jonathan Fisher.
"Realignment of our brand has helped to bring recently acquired companies together faster and in a more integrated manner," said RigNet Vice President of Global Sales & Marketing Hector J. Maytorena. "BrandExtract's approach yielded a common vision."
As part of the rebranding effort, BrandExtract also created new stationery and upgraded tradeshow booth graphics to reflect the new look and feel. In addition, BrandExtract redesigned the RigNet website , enhanced navigation and expanded content. BrandExtract's next-generation content management solution, SAM v2, provides a robust content management solution for RigNet's new website. The end result is a site that showcases RigNet's network solutions and services.
About RigNet, Inc.
RigNet, Inc. is a leading global provider of managed communication services exclusively to the upstream oil and gas industry. The company holds the prestigious Cisco Powered Network designation, meeting the most stringent standards for network reliability and performance, and was recently named one of America's fastest-growing private companies as ranked in Inc. magazine's distinguished Inc. 500. RigNet has worldwide installations throughout 21 countries and six continents, spanning the global offshore drilling and production industry. Based in Houston, Texas, RigNet has offices in Louisiana, Brazil, Malaysia, Nigeria, Norway, Qatar, Saudi Arabia, Singapore, UAE and the UK. For more information, visit http://www.rig.net.
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