BrandExtract's Web Site Technology Helps Law Firm Alert World of Olympics Ticket Scam

August 11, 2008

Beijing ScamHOUSTON, August 11, 2008 — A Houston law firm's ongoing investigation of a global online Olympics ticket scam has the technical support of BrandExtract, LLC, an integrated branding and communications firm. BrandExtract produced a website - - in less than a day for Moriarty Leyendecker Erben to facilitate the law firm's interactive investigation, which has identified defrauded consumers throughout the world.

In the first week since its launch, the site recorded more than 24,000 visits from 138 countries and territories.

BrandExtract Director of Interactive Malcolm Wolter said the law firm relied on BrandExtract's proprietary SAM v2, a next-generation Web content management application that enables individuals and teams to create, edit, and publish Web content quickly and easily.

Moriarty Leyendecker Erben Partner Jim Moriarty, who himself was defrauded by an elaborate ticket site that included official Olympics trademarks and logos, said BrandExtract's support was extraordinary, responsive and affordable.

"With the Olympic Opening Ceremonies only days away, we knew that we had to move quickly," Moriarty said. "We had three goals: First, we wanted to quickly create an online resource for people who had been defrauded; second, we wanted to alert the world about the scam because the various Olympic Committees did not appear to be doing so; and, third, we wanted to be able to update the website at a moment's notice as developments occur. BrandExtract's people and technology worked perfectly with our law firm."

Interactive is part of the comprehensive branding and communications services that BrandExtract provides to clients in a variety of industries.

"We have never populated, optimized, launched and marketed a site so quickly - and the law firm staff made it happen with our SAM Web Content Management System," Wolter said. "They rapidly informed people throughout the world about the scam. And based on the grateful responses the law firm received, Jim Moriarty and his colleagues have provided a remarkable service to consumers while the law firm's investigation continues."