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Jonathan Fisher | Chairman | BrandExtract - Meet Jonathan Fisher, the Chairman and founding partner of brand strategy firm, BrandExtract. He brings over 20 years experience as a branding consultant.


Jonathan Fisher - Chairman - BrandExtract

Jonathan Fisher

After more than 30 years as a designer and branding consultant, Jonathan Fisher has developed an instinct for what matters and what doesn’t when it comes to finding a brand’s core essence. The BrandExtract co-founding partner and chairman has shaped the firm’s brand methodology, which focuses not on a brand’s unique selling proposition, but rather on its unique relevant promise and how that is experience/supported. 

He has applied this branding process in working with internal, external, HR, IT and IR communications groups to design and implement complete brand transformation programs, for both startups and Fortune 100 giants across the country.

“One of the biggest hurdles to clear is not a lack of belief in a brand, but in the process of branding. Our job is to inspire companies to take ownership of the process so they can deliver on it every day. Without an inspired strategy, your customers will fail to believe in your brand.”

Jonathan is a 1986 graduate of Texas Tech University. Prior to founding BrandExtract with Bo Bothe in 2005, he started Fisher Creative in 1994, where he established a place in Houston as a thought leader focused on building integrated brand communications. Jonathan’s work stretches across numerous industries and over a hundred companies from energy to manufacturing to professional services and many more giving him an extremely broad perspective for solving all types of brand challenges.

A lifelong believer in the compounding effect of doing good, Jonathan devotes his time outside of work to organizations that help one-to-many, not just one-to-one. His board service includes Emeritus status with Literacy Advance of Houston, The Branch School, Houston Community ToolBank and Houston Philanthropic Society of which is a founding member of the latter two. He currently serves on an advisory marketing board for ToolBank USA. 

He has taught branding to graduate students at Texas State University and advises San Jacinto College on creative curriculum.

  • BFA in Design Communication, Texas Tech University
Primary Area of Focus
  • Brand Strategy
  • Model-Netics (management training)
  • The Entrepreneurship Institute
  • Vistage
  • USA ToolBank, Houston
  • The Branch School
  • Houston Philanthropic Society
  • Literacy Advance 

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Jonathan's Projects

  • C&I Engineering - B2B Branding Case Study: C&I Engineering

    C&I Engineering

    See How a Rebrand Energized an Engineering Firm’s Competitive Edge°

    Explore our case study
  • NUTECH - Rebranding Case Study: NUTECH Energy


    Read How We Extended the Customer Sales Life Cycle by Rebranding the Company and Restructuring Service Offerings°

    Explore our case study