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Kyle Smith | Digital Marketing Manager | BrandExtract  - Meet BrandExtract's Social Media Strategist, Kyle Smith. Kyle develops social strategies to create engaging digital content for our clients.

Kyle

Kyle Smith - Digital Marketing Manager - BrandExtract

Kyle Smith 
Digital Marketing Manager

As our Digital Marketing Manager, Kyle develops strategies to create engaging digital content for our clients. He approaches this challenge using his affinity for good storytelling – favorite masters of the craft include J.R.R. Tolkien, Joe Posnanski, and Bruce Springsteen – and the ways that meaningful narratives can inspire people.

“Stories give us a sense of purpose. And digital marketing provides unique opportunities for people and brands to connect through meaningful stories.”

Kyle is a native of "the thriving metropolis" of Rochester, NY, home of the world-famous Garbage Plate and the greatest grocery chain on the planet, Wegman's. He began his marketing career by launching the digital presence of a Houston-area high school. Once he decided to call Houston home, his next move was to a national executive search company, where he managed the company’s digital channels and oversaw a complete website redesign.

Kyle joined BrandExtract in May 2019. He explains, "Filmmaker Andrew Stanton says, 'We all love stories. We’re born for them. Stories affirm who we are. We all want affirmations that our lives have meaning. And nothing does a greater affirmation than when we connect through stories.' I wanted to be a part of an organization committed to helping people and brands grow by sharing their stories in a way that inspires belief."

If he’s not by his computer keeping up with the latest marketing trends, Kyle most likely is on a soccer field, either coaching or playing. He is also an avid biker, runner, and tennis player with an affinity for the great outdoors. In addition to cheering on the Cleveland Indians and his alma mater – the Fighting Irish of Notre Dame – he's also a fan of jamming on his guitar and shooting sports photography.

Education
  • B.A. History & English, University of Notre Dame
  • M.S. Business, University of Notre Dame
Primary Areas of Focus
  • Digital Marketing

  • Social Media

  • Content Strategy
Awards and Accolades
  • HubSpot Inbound Certified
  • HubSpot Content Marketing Certified
  • HootSuite Social Media Marketing Certified

Email Kyle