Students and parents are increasingly aware of a wide range of educational choices available to them, including new options such as online learning courses or blended work-study programs. Whether your education marketing goal is to increase your organization's prestige, boost enrollment or gain visibility within a particular segment of students, explore how we support educational institutions in their quest to cultivate engaged communities.
Examples of Who We've Worked With
Solve Your Education Brand Strategy Challenges
Speak to a shifting audience.
Your target audience is changing and expanding. Private school and higher ed marketing demands content that speaks to prospective parents and students, admissions advisors and consultants, all while nurturing your existing community and alumni.
Leverage new sources impacting your reputation.
New challenges arise every day in managing and maintaining your school's online reputation. The messages that parents post on social media and your students contribute to sites such as Rate My Professors or Niche can impact the perceptions of prospective attendees, donors and the media. As a result, many schools have begun implementing customer service-focused initiatives to gather feedback and provide a productive, more contained outlet for key stakeholders to voice their opinions.
Amidst growing education choices and rising tuition costs, the demand for information about return on investment has grown steadily. The ability for top college brands to measure and communicate positive outcomes for students and alumni carries increasing weight in the decision-making process. Attendees may be willing to pay more up-front for a school they perceive as providing greater long-term value, either through the quality of education, unique experiences offered or the prestige of its network.
Work We've Done in this Industry
Marine Military Academy
Marine Military Academy (MMA) faced declining enrollment as they struggled to maintain their position as a premier boarding school. The reputation of military schools in America had steadily declined due to a cultural association with behavioral issues, and the school wondered if it should downplay its military focus in order to remain competitive. We conducted an in-depth brand assessment to uncover opportunities to strategically improve operations, strengthen the brand position and drive engagement with prospective students.
To define the academy's position as a premier college preparatory boarding school, we developed enhanced messaging that speaks to the full value of an MMA education, including positive attributes of a military education such as leadership, discipline and strength. We built a new website that strengthens the academy's brand perception through improved usability, increased opportunities for dialog through social media and a better path for the application process. This education branding strategy, clearly defined position and better online experience led to a significant increase in enrollment inquiries.
Cristo Rey Jesuit
As the Cristo Rey Network sought to found a new school in Houston, the organization's leadership team knew that branding would play a crucial role in introducing the school to the community and recruiting its first class. The planned location had already been home to one failed school, but the founder, Father TJ Martinez, had faith that the right brand would help Cristo Rey Jesuit succeed.
Beyond defining and communicating the school's mission in a way that mattered to students and families in the area, Cristo Rey also needed to appeal to local employers for its corporate work-study sponsorship program, a crucial component of its curriculum. We created an identity symbolic of the hope that Cristo Rey infuses into its community. The school continues to leverage its brand to empower its students and earn vital corporate partnerships.
“BrandExtract has the rare ability to both inspire and direct creativity in a way that helps us strategically realize our business goals and remains true to our mission. It is not an overstatement to say that without BrandExtract we would not have the reputation and success we are now enjoying.”
– Father T.J. Martinez
Founder, Cristo Rey Jesuit