Solve Your Education Brand Strategy Challenges
Speak to a shifting audience.
Your target audience is changing and expanding. Private school and higher ed marketing demands content that speaks to prospective parents and students, admissions advisors and consultants, all while nurturing your existing community and alumni.
Leverage new sources impacting your reputation.
New challenges arise every day in managing and maintaining your school's online reputation. The messages that parents post on social media and your students contribute to sites such as Rate My Professors or Niche can impact the perceptions of prospective attendees, donors and the media. As a result, many schools have begun implementing customer service-focused initiatives to gather feedback and provide a productive, more contained outlet for key stakeholders to voice their opinions.
Amidst growing education choices and rising tuition costs, the demand for information about return on investment has grown steadily. The ability for top college brands to measure and communicate positive outcomes for students and alumni carries increasing weight in the decision-making process. Attendees may be willing to pay more up-front for a school they perceive as providing greater long-term value, either through the quality of education, unique experiences offered or the prestige of its network.