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RETURN TO INSIGHTS

2016

Industry Turbulence

Lean Marketing Strategies

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.

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2015

LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.

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Get More Work: How to Build a Partnership With an Agency

 Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.

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The Impact of Mindset on Our Work and Culture

Learn how mindset impacts our work and company culture. Read takeaways from our office’s discussion of Mindset: The New Psychology of Success by Carol S. Dweck.

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2014

Branding and the Power of 10

Presented by BE Chairman, Jonathan Fisher, “Branding and the Power of 10,” focuses on helping business owners and professionals understand, define, and measure the power of their brands.

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Solar System

The Elements of User Experience

“The Elements of User Experience” provides an outline of all the factors that contribute to an overall user experience (UX), including Information Architecture, Usability Engineering, and Interaction Design.

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Impacting Banner

How to Write Website Content that Engages Users and Makes Search Engines Happy: Best Practices, Resources and Links

Read our comprehensive resource to writing for the web. Develop your voice, tone, and brand message as well as learn to choose the appropriate format for your content.

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