How to Write Website Content that Engages Users and Makes Search Engines Happy: Best Practices, Resources and Links

By Laura Puente and Jeff Lane


illustration of human and robot sitting together on a park bench

BrandExtract’s comprehensive guide to writing for the web covers the topics relevant to business owners, entrepreneurs, and new writers learning about web content best practices. This handy resource will help you develop your voice, tone, and brand message as well as choose the appropriate format and layout for your content. You will learn how to maximize the impact of your web content through on-page optimization strategies, including keyword usage and metadata elements, plus how to develop effective calls-to-action that will engage your users.

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