Unfortunately, economic uncertainty, and impending federal healthcare reform had hospitals carefully guarding their budgets. If hospital leadership sees a service like pharmacy management as an administrative luxury, they aren’t as likely to contract a company like CompleteRx. Or if they do, once operations are on course, management assumes they can put the pharmacy on autopilot and cut the management company loose.
Impacting the Ecosystem
Every hospital is a living organism. All departments, able to operate completely independent of each other, need to operate fluidly for the hospital to be profitable and safe. It was important that CompleteRx began their conversations with independent hospitals by demonstrating how the pharmacy serves as the epicenter of this ecosystem and how it can unite all departments in streamlined fashion.
BrandExtract began its engagement with CompleteRx with a deep dive into the business and the industry. We discovered an opportunity to change the conversation with potential and current customers. CompleteRx not only streamlines pharmacy processes and keeps a hospital compliant, they introduce new avenues of collaboration with all departments within the hospital. These fresh collaborative efforts enable new ways to save money, elevate patient safety and reduce waste across the board in the complex ecosystem that is a hospital.
CompleteRx is able to further differentiate their offerings by introducing the idea of the SuperPharmacist – a unique pharmacy expert that relies on the immense resources of CompleteRx’s network of pharmacy managers and support staff. In this manner, hospitals can leverage greater savings on pharmaceuticals, deeper expertise to increase efficiency and a more comprehensive compliance plan to survive the impending ACA.