Technology

Implementing a modern brand, marketing or sales plan can only be accomplished with the help of a basket of technologies. BrandExtract’s Sales and Marketing Automation (SMA) practice is here to help you leverage technology to execute your strategy, measure results, and make believers.

Digital Social Presence

Every successful brand, whether B2C or B2B, needs an online presence that highlights thought leadership and meets believers where they live. In this ultra-competitive realm, only the most relevant messages reach their destination. Make sure yours is one of them. We build strategies that allow for flexible, real-time engagement on platforms like: 

  • LinkedIn
  • Twitter
  • Facebook 
  • Yelp
  • Additional industry and/or niche community sites and forums

Marketing Automation

A skillfully deployed marketing automation system can help you see higher conversion rates, higher revenues, and improved lead management. We’ll help you choose the right platform for you and help you harness its potential to meet your business goals via streamlined email marketing, customized landing pages, in-depth testing, and more. Here are some of the marketing automation tools we use:

  • Salesforce Marketing Cloud
  • Salesforce Pardot
  • Constant Contact

Sales Force Automation

Free up your team to do the work of developing and nurturing customer relationships, and leave the mundane chores to your software. Our technology pros will show you how to save time using an SFA to schedule sales appointments, send follow-up letters and emails, track contacts, and other tasks. You’ll also gain a valuable tool for forecasting, up-selling, managing leads, and evaluating employee performance. Our Salesforce capaibilities include:

  • SalesforceIQ
  • Salesforce Sales Cloud

Dashboards, Insights and Analytics

The brand we help you create will be powered by data, the force that will help it continually evolve along with your customers. By setting you up with the right technologies for maximizing business intelligence, we put you on the path to hitting your objectives, year in and year out. In addition to other analytics tools, we provide analysis via:

  • Salesforce Wave Analytics Cloud
  • Klipfolio
  • SQL Reporting
  • Google Analytics

Customer Experience, Satisfaction and Insights

Making believers is a two-way street, and delivering your message is only half the story. With a user-friendly, standardized system for obtaining customer feedback, you’ll be able to easily poll your entire audience and assemble actionable insights for improving performance through tools like:

  • SurveyMonkey
  • SurveyGizmo
  • ClickTools

Web Content Management

There are hundreds of content management systems available to you, but not every CMS is created equal. Let our experienced team guide you toward a publishing platform that offers the perfect balance of functionality, ease-of-use, and customizability for your needs. Our web strategists, content producers, designers and developers work in many common programs in addition to using platforms and tools like:


Believers are loyal enthusiasts, devotees, fanatics — your customers, employers and stakeholders. The story you tell is part of them, part of what defines their day or their duty. It’s something they’re proud of, and something they’d miss if it were gone. That’s why they’re willing to drive farther and pay more for it. To work harder and get more creative. And do it again and again.