Work Ringers Gloves
This premiere work glove brand was expanding into new markets, and needed a way to prove their value to customers new and old. We launched them into the spotlight with an award-winning digital marketing campaign and website that led to lasting visibility and a robust brand promise.
Protection for Professionals
Ringers Gloves had a reliable reputation with decades of quality protection for industrial workers, and were highly esteemed within the oil and gas industry. But they were ready to expand and prove their value to new vertical B2B markets, as well as the B2C market, for the first time.
Our strategy positioned Ringers as a premium glove brand with best-in-class protection for a variety of industries. Through a comprehensive digital marketing, HubSpot, website and collateral overhaul, we elevated Ringers’ brand awareness and established them as valued industry leaders.
- Website
https://www.ansell.com/us/en/ *
* Following our branding and marketing initiative, Ringers achieved their growth strategy goal and was acquired at a desirable multiple by Ansell, their former primary competitor.
- Location
- Richmond, Australia
- Industry
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- Industrial
- Services Offered
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- Marketing
- Digital
Because They’re Worth It
At its core, Ringers’ value was the incredible protection of industrial workers’ most valuable tools: their hands. Our team emphasized this value proposition with new brand messaging centered on the tagline “Because They’re Worth It.” Graphics detailing Ringers’ unique protective features and the prevalence of hand injuries on work sites showcased how Ringers Gloves were invaluable partners for industrial work.
Finger on the Pulse
With a strong, clarified message supporting Ringers’ value, it was time to launch their brand into new markets. Using HubSpot’s inbound marketing platform, we managed inbound campaigns, including email, social media, landing pages, blogs and website traffic to increase lead generation and improve marketing efforts month over month. We worked as brand consultants to Ringers’ leadership, offering expertise to drive value and generate prospective new customers.
Talk of the Town
In an effort to make a splash among industry professionals, we also helped Ringers generate trade show attendance with bold signage, videos and brand messaging that drew in audiences. Educating prospective customers about the need to invest in top-of-the-line protective equipment displayed Ringers as experts in worksite safety, and helped prove their premium products’ value.
In an effort to make a splash among industry professionals, we also helped Ringers generate trade show attendance with bold signage, videos and brand messaging that drew in audiences. Educating prospective customers about the need to invest in top-of-the-line protective equipment displayed Ringers as experts in worksite safety, and helped prove their premium products’ value.
Fit Like a Glove
With the award-winning digital marketing, messaging and website that our team developed, Ringers was able to generate massive interest in their brand and build value over the course of a few years. After significantly increasing engagement and lead generation across the board, their successful market growth allowed them to be purchased by Ansell, where they continue to provide best-in-class equipment to industrial customers.
Results and Outcomes
30%
increase in total revenue
151%
Video Marketing:
Increase in YouTube watch time
62%
Website: Increase in unique users - surpassed industry benchmark
114%
increase in social media clicks
160%
increase in social media engagement
57%
click through rate
12%
email open rate
Awards
-
Best in Show,
Integrated Campaign
2018 Lantern Awards
