Karen Moore

Yorkie Mom, House Hunter Buff, Secret Speed Demon

When it comes to financial strategy and insight, Karen has a superpower that's hard to match. She can instantly see through complex numbers and data to spot hidden risks, opportunities and trends that others miss. As BrandExtract's Controller, she manages all financial operations, from budgeting and reporting to cash flow and project profitability analysis, ensuring the agency's financial health stays rock solid.

By managing financial operations efficiently and providing clear financial insights, she helps the agency allocate resources effectively to meet client needs and project goals. Her work ensures the teams can deliver value on time and on budget, being committed to excellence and staying curious about new ways to optimize financial performance.

Karen's journey as a Financial Controller began as a Corporate Accounting Manager, where she mastered the foundation of accurate financial reporting through reconciliations and month-end close processes. She then moved into managing Payroll, AP and AR teams, streamlining processes and implementing internal controls that significantly reduced errors and fraud. Her next step into financial analysis and budgeting roles for midsize companies honed her forecasting skills and ability to interpret complex financial data. Today at BrandExtract, she oversees all finance operations and partners closely with executive leadership on strategic planning.

What sets Karen apart is her thoughtful approach to problem-solving. She breaks down challenges logically, identifies root causes using data and collaborates with relevant teams to develop practical, scalable solutions. Even under pressure, she stays calm and encourages others to share concerns early, ensuring decisions align with long-term financial health and goals.

Karen loves being part of a collaborative culture that balances creativity with strong business discipline. She's energized by supporting a team that drives impactful brand strategies for diverse clients. 

When she's not translating financial data into meaningful business insights, Karen keeps up with her fitness by riding her bike daily. She's also a proud Yorkie mom to a little star and considers herself a House Hunter Buff who loves exploring new properties. As an explorer at heart, she enjoys discovering hidden shopping gems and trying out new med spas. Here's something that might surprise you: this financial professional has a need for speed and loves to race cars. She also maintains her grace from years of ballet training and still practices her plié and pivot turns.