Brand Insights

Here you’ll find branding articles, resources, and podcasts geared toward marketing and branding professionals. Browse our content below for a deeper understanding of the branding and marketing landscape. We invite you to check back regularly as our experts are constantly adding to our library of brand strategy insights.

Branding Insight Articles

Designing for the Future We Want: How Usability Can Have a Lasting Impact on the World

We believe that all companies should care about usability; not only because it can impact business and the bottom line, but also because it's the right thing to do.
Turn Compassion Into Action By Avoiding These 8 Accessible Design Mistakes

Accessible design respects the uniqueness of all individuals, regardless of age and ability by recognizing that all people are not just like you.
6 of Our Favorite Books to Help You Create, Transform, and Grow

We’ve found that reading books together helps develop a common language, making it easier to discuss new ideas or think more strategically about our work. Here are 6 of our favorites.
Is Sustainability Reporting Right for Your Brand?

We'll help you understand the implications of the UN Sustainable Development Goals and determine if sustainability reporting is appropriate for your brand.

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Solving for B° Podcast Episodes

How Companies Can Use Sustainability Reporting to Demonstrate a Commitment to All Stakeholders

Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?
How Big Data and the Internet of Things are Revolutionizing Branding

The evolution of the internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding.
Why Website Accessibility is Critical for Your Brand

With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website.
How to Develop a High-Performing Website

Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.

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Resources & Presentations

Eliminating Strategic Confusion Through Data-Science Infusion

Rather than relying only on conversations with stakeholders to provide insight into how the brand can thrive, we utilize data-science for in-depth quantitative data. Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.
How to be a Lean Marketer in Any Environment

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.
LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
How to Build a Subcontractor Partnership With an Agency

Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.