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Navigate Your Brand Strategy Through a Changing Economy

Even during a time of change, your brand needs to perform. Learn how you can manage your business to remain true to your brand through every economic phase.

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Creating Engaging and Converting Business Websites

Is your website actually engaging and converting prospects at a rate that reflects your business goals? Discover the layers that make up high performing business websites.

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CMS Security: Keep it Simple, Keep it Safe

Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.

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Corporate Rebranding at Shawcor: Measuring and Implementing Brand Promise

Discover how we used data-science to integrate customers research findings into its annual strategic planning process for actionable insights.

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Value Chain Mapping Diagram

Value Chain Mapping: Why It's Vital to Business Performance

Discover how real companies documented their processes, uncovered unique insight and improved business performance.

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Industry Turbulence

Lean Marketing Strategies

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.

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LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.

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Get More Work: How to Build a Partnership With an Agency

Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.

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The Impact of Mindset on Our Work and Culture

Learn how mindset impacts our work and company culture. Read takeaways from our office’s discussion of Mindset: The New Psychology of Success by Carol S. Dweck.

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