Branding Articles & Insights
Here you’ll find branding articles, resources, and podcasts geared toward marketing and branding professionals. Browse our content below for a deeper understanding of the branding and marketing landscape. We invite you to check back regularly as our experts are constantly adding to our library of brand strategy insights.
Branding Insight Articles
Multiplier customers help firms grow their business organically in a variety of ways. Learn about their characteristics and how to identify them.
You don't need to add new costly features to grow your margins. Explore how overall customer satisfaction can increase margins for B2B companies.
Sometimes, appearances can be deceiving, and external change isn’t enough to address the root of a problem – superficial changes won’t change a flawed essence.
B2B companies often fall into the 'value trap' of cutting prices and increasing operational costs. Discover what the trap is and how to avoid it.
Solving for B° Podcast Episodes
Internal branding and communication are paramount in times of change. Learn why each are critical to your brand’s ability to weather tough economic times and uncertainty.
During a recession, brands must adapt. So how do you ensure that your brand remains viable in trying times? We offer insights and tips on how to do just that.
COVID-19 has changed the way brands do business globally. Listen in as our experts discuss how business has changed and talk about the lasting impacts of the Coronavirus.
In this episode, our team breaks down why commoditization is on the rise and what you can do to ensure your brand doesn't get lost in the shuffle.
Resources & Presentations
LinkedIn can be a powerful channel to grow your personal brand and your business. Learn how to optimize your LinkedIn profile to build brand awareness and generate leads.
Our partnership with the Collaborative for CUBES™ merges data science and branding to achieve actionable, measurable results. Discover the process here.
Our guide to the best content management systems can help you determine the best CMS for your site. Access the guide and discover the best option for your next website project.
Rather than relying only on conversations to provide insight into how the brand can thrive, we utilize data-science. See how data-science impacted a mid-sized pipeline company's strategic areas of focus.
Our 2020 Calendar
Fri Jun 05
After acquiring a major competitor, @willscot teamed with us to build a new website. The results: 👫19.1% increase… https://t.co/6fzEbb1J2O
Thu Jun 04
🎧 In this Solving for B° episode, we share ideas for how to weather a stagnant economy and how to invest in your br… https://t.co/hOIFvxTokg
Thu Jun 04
We're excited to be nominated for an @amahouston Crystal Award for our work on the @MarathonPetroCo Pipeline Finder… https://t.co/MaYEUZeT1J