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Navigate Your Brand Strategy Through a Changing Economy

Even during a time of change, your brand needs to perform. Learn how you can manage your business to remain true to your brand through every economic phase.

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Branding Insight Articles



An Inside Look at the Impact of Data Science in Branding

Data science presents a unique opportunity for brands to drive meaningful change and inspire belief in the marketplace. Find out how a statistical modeling framework can help you connect the dots, make informed decisions and outperform your competitors.

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The California Consumer Privacy Act

The California Consumer Privacy Act was signed into law on September 23, 2018. Discover how this affects organizations that do business and handle consumer data within the state.

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How to Measure Your Target Firm’s Brand Value for M&As

Discover the method you can use to quantify the worth of your target firm's brand ahead of any potential merger or acquisition. Capturing this insight can help you make informed decisions that align with your business strategy.

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Ranking in Google: How to Make Your Site Mobile-Friendly

Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.

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Solving for B° Podcast Episodes



Man working on a new logo for a brand
Designing an Accurate Brand

There's a lot more to designing a brand than meets the eye. Int his episode of our podcast, our experts discuss all the angles to consider when designing a brand that truly reflects your company.

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Man Looking at Visual Elements of ABM Program
The Elements and Benefits of an ABM Program

In this episode our experts discuss Account-Based Marketing and everything you should consider before employing your own ABM program. Learn what you need to know about ABM here.

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Man Looking at Customer Success Metrics on a Tablet
Which Customer Metric Best Predicts Financial Performance

In this episode Dr. Vikas Mittal joins CEO, Bo Bothe, to discuss which customer success metrics are most effective for gauging business success and what role a brand plays in the process.

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A Flag Representing the EU's General Data Protection Regulation
GDPR: What U.S. Companies Need to Know

How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.

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Resources & Presentations



Industry Turbulence

Lean Marketing Strategies

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.

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LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.

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Get More Work: How to Build a Partnership With an Agency

Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.

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The Impact of Mindset on Our Work and Culture

Learn how mindset impacts our work and company culture. Read takeaways from our office’s discussion of Mindset: The New Psychology of Success by Carol S. Dweck.

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