Here you’ll find branding articles, resources, and podcasts geared toward marketing and branding professionals. Browse our content below for a deeper understanding of the branding and marketing landscape. We invite you to check back regularly as our experts are constantly adding to our library of brand strategy insights.
Branding Insight Articles
The internet of things, or IoT, is poised to revolutionize branding. President and CEO, Bo Bothe, breaks down its impact on brands.
Technology has grown to be a major focal point of differentiation for brands. As we move into the future, these trends will influence how brands operate to gain market share.
We believe that all companies should care about usability; not only because it can impact business and the bottom line, but also because it's the right thing to do.
Accessible design respects the uniqueness of all individuals, regardless of age and ability by recognizing that all people are not just like you.
Solving for B° Podcast Episodes
Our experts discuss trends that brands will see in 2020 and how to handle the challenges they might bring.
Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?
The evolution of the internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding.
With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website.
Resources & Presentations
Rather than relying only on conversations with stakeholders to provide insight into how the brand can thrive, we utilize data-science for in-depth quantitative data. Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.
Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.
Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.
Our 2020 Calendar
Fri Feb 07
With a strong brand, you can guide prospects through the buyer’s journey more quickly. From our Chairman, Jonathan… https://t.co/xwZNGxxvKF
Thu Feb 06
What can your brand expect to encounter in 2020? In this Solving for B° episode, our experts, including @bbothe and… https://t.co/BFfmsDqz0O
Thu Feb 06
We're excited to share our project building the website of an industry-leading brand on Feb. 11 for @houstonima! Ou… https://t.co/tMgmsi9kun