Navigating your brand through a downturn

Navigate Your Brand Strategy Through a Changing Economy

Even during a time of change, your brand needs to perform. Learn how you can manage your business to remain true to your brand through every economic phase.

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ARTICLES

Arms Wide Adoption Services brand

Arms Wide Adoption Services Embraces Change for Strategic Rebrand

Read how Houston-based adoption agency, Spaulding for Children, decided to rebrand as Arms Wide Adoption Services. 

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Brand Bullseye

Eliminating Strategic Confusion Through Data-Science Infusion

Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.

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Branding Notebook

How to Create Branded Content That Earns Shares

Learn the steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.

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Branding in a Downturn Article

Navigating Your Brand Strategy Through a Changing Economy

Read our tips to help your business remain true to your brand through every economic phase.

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RESOURCES & PRESENTATIONS

Industry Turbulence

Lean Marketing Strategies

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.

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LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.

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Get More Work: How to Build a Partnership With an Agency

 Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.

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The Impact of Mindset on Our Work and Culture

Learn how mindset impacts our work and company culture. Read takeaways from our office’s discussion of Mindset: The New Psychology of Success by Carol S. Dweck.

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