Brand Insights

Here you’ll find branding articles, resources, and podcasts geared toward marketing and branding professionals. Browse our content below for a deeper understanding of the branding and marketing landscape. We invite you to check back regularly as our experts are constantly adding to our library of brand strategy insights.

Branding Insight Articles

Revolutionizing Branding: Harnessing Big Data and the IoT

The internet of things, or IoT, is poised to revolutionize branding. President and CEO, Bo Bothe, breaks down its impact on brands.
Five Trends That Will Influence Brands In 2020 And Beyond

Technology has grown to be a major focal point of differentiation for brands. As we move into the future, these trends will influence how brands operate to gain market share.
Designing for the Future We Want: How Usability Can Have a Lasting Impact on the World

We believe that all companies should care about usability; not only because it can impact business and the bottom line, but also because it's the right thing to do.
Turn Compassion Into Action By Avoiding These 8 Accessible Design Mistakes

Accessible design respects the uniqueness of all individuals, regardless of age and ability by recognizing that all people are not just like you.

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Solving for B° Podcast Episodes

How Brands Can Rise Above Commoditization

In this episode, our team breaks down why commoditization is on the rise and what you can do to ensure your brand doesn't get lost in the shuffle.
Brand Analysis: Disney

Disney is one of the world's most popular brands. How have they been able to sustain growth while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.
5 Trends That Will Influence Brands in 2020 and Beyond

Our experts discuss trends that brands will see in 2020 and how to handle the challenges they might bring.
How Companies Can Use Sustainability Reporting to Demonstrate a Commitment to All Stakeholders

Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?

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Resources & Presentations

Eliminating Strategic Confusion Through Data-Science Infusion

Rather than relying only on conversations with stakeholders to provide insight into how the brand can thrive, we utilize data-science for in-depth quantitative data. Learn how data-science impacted a mid-sized pipeline company's strategic areas of focus.
How to be a Lean Marketer in Any Environment

Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.
LinkedIn Tips to Market Your Personal Brand and Business

Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
How to Build a Subcontractor Partnership With an Agency

Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.