Branding Articles & Insights

Here you’ll find branding articles, resources, and podcasts geared toward marketing and branding professionals. Browse our content below for a deeper understanding of the branding and marketing landscape. We invite you to check back regularly as our experts are constantly adding to our library of brand strategy insights.

Branding Insight Articles

Why We Rebranded: A Step-by-Step Breakdown of the Process

We're taking a leap forward with a brand that better conveys how we help our clients inspire belief in an ever-changing world. This is our rebrand story.
Building Brand Integrity Through ESG Reporting

Expectations are changing. More and more, stakeholders expect radical transparency from companies beyond financials.
7 Usability Mistakes That Are Hurting Your Brand

Time and time again, we've seen companies violate usability best practices. It hurts your brand and it hurts your bottom line, 100% of the time.
B2B Buyer Personas: 6 Frequently Asked Questions

In order for any business to be successful, it has to understand its customers. We cover six frequently asked questions about B2B buyer personas.

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Solving for B° Podcast Episodes

Brand Analysis: Elon Musk

Why have Elon Musk's brands achieved so much success and how can they improve going forward?
Should Brands Take a Stance on Polarizing Issues?

What should brands do in highly polarized times? Should they take pick sides? Or is it best if they remain neutral? Listen in and find out.
What Role Does ESG Reporting Play in Supporting Your Brand?

We chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on long-term viability of companies and the strength of their brands and the future of ESG.
Branding Considerations During Mergers & Acquisitions

During mergers and acquisitions, the importance of branding is often overlooked. Discover key considerations for brands during mergers and acquisitions.

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Resources & Presentations

Find the Right CMS for Your Business Website

Our handy tool determines the content management system that is best suited to meet the needs of your business website. Just answer a few simple questions and find out.
Sports Team Branding: 5 Identity Breakdowns

The summer of 2020 has seen a flurry of sports brand launches. Our team breaks down five of the most high-profile sports brand launches from brand positioning to their visual identities.
How To Leverage LinkedIn To Grow Your Business

LinkedIn can be a powerful channel to grow your personal brand and your business. Learn how to optimize your LinkedIn profile to build brand awareness and generate leads.
The Collaborative for CUBES™ Method

Our partnership with the Collaborative for CUBES™ merges data science and branding to achieve actionable, measurable results. Discover the process here.