Article B2B vs B2C Marketing: A Compare and Contrast Knowing your audience is critical to crafting a successful marketing strategy. We break down the differences and similarities between B2C and B2B customers.
Podcast The Keys to Building a Modern Brand with Chris Payne Having a strong, consistent visual identity for your brand is more important than ever. We chat with Football Brand Designer, Chris Payne, about why a strong, scalable identity helps brands build trust and brand believers.
Article Segmentation: The Most Overlooked Strategy for Winning at Recruiting and Fundraising in Education Most schools continue to use bulk, branded content when it comes to recruiting and fundraising. That’s a mistake. Learn how segmentation can provide you better targeting for scholastic recruiting and fundraising.
Podcast How To Launch Your First ESG Report Without Experience Tackling your first ESG report can be overwhelming, especially with no prior ESG experience. We walk through critical success factors for your first ESG report.
Podcast The SEO Impact of Good Branding Good branding engenders loyalty and creates advocates. It can also boost your website's organic visibility. Discover the SEO benefits of branding.
Podcast Brand Analysis: Elon Musk Why have Elon Musk's brands achieved so much success and how can they improve going forward?
Article Why We Rebranded: A Step-by-Step Breakdown of the Process We're taking a leap forward with a brand that better conveys how we help our clients inspire belief in an ever-changing world. This is our rebrand story.
Article Building Brand Integrity Through ESG Reporting Expectations are changing. More and more, stakeholders expect radical transparency from companies beyond financials.
Article 7 Usability Mistakes That Are Hurting Your Brand Time and time again, we've seen companies violate usability best practices. It hurts your brand and it hurts your bottom line, 100% of the time.
Podcast Should Brands Take a Stance on Polarizing Issues? What should brands do in highly polarized times? Should they take pick sides? Or is it best if they remain neutral? Listen in and find out.
Article B2B Buyer Personas: 6 Frequently Asked Question In order for any business to be successful, it has to understand its customers. We cover six frequently asked questions about B2B buyer personas.
Resources & Presentations Sports Team Branding: 5 Identity Breakdowns The summer of 2020 has seen a flurry of sports brand launches. Our team breaks down five of the most high-profile sports brand launches from brand positioning to their visual identities.
Podcast What Role Does ESG Reporting Play in Supporting Your Brand? We chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on long-term viability of companies and the strength of their brands and the future of ESG.
Article The Truth About Copyright Notices on the Web Do website copyright notices even matter? Is everyone doing it wrong? We cover the new service from the U.S. Copyright Office and share best practices for your website.
Podcast Branding Considerations During Mergers & Acquisitions During mergers and acquisitions, the importance of branding is often overlooked. Discover key considerations for brands during mergers and acquisitions.
Article How Can Brands Rise Above Commoditization? While the digital age has revolutionized commerce at scale, it’s getting harder and harder for brands to differentiate on quality or price. So how can brands stand out?
Article It's Time To Start Thinking About What's Next Our world has fundamentally changed because of COVID. It's time to help our customers and ourselves do more than survive — we must help each other thrive.
Article Cross-Generational Selling: How to Bridge the Buyer Gap The American workforce is changing and growing more diverse. One of the biggest shifts is generational. Learn more about the different generational mindsets and how to overcome buyer barriers in today's markets.
Podcast The Importance of Internal Branding and Communications Internal branding and communication are paramount in times of change. Learn why each are critical to your brand’s ability to weather tough economic times and uncertainty.
Resources & Presentations How To Leverage LinkedIn To Grow Your Business LinkedIn can be a powerful channel to grow your personal brand and your business. Learn how to optimize your LinkedIn profile to build brand awareness and generate leads.
Resources & Presentations The Collaborative for CUBES™ Method Our partnership with the Collaborative for CUBES™ merges data science and branding to achieve actionable, measurable results. Discover the process here.
Article Expanding Margins: The Right Way to Grow You don't need to add new costly features to grow your margins. Explore how overall customer satisfaction can increase margins for B2B companies.
Article Multiplier Customers: Targeting Profitable New Clients Multiplier customers help firms grow their business organically in a variety of ways. Learn about their characteristics and how to identify them.
Article Why Branding for Aesthetics Won't Save You Sometimes, appearances can be deceiving, and external change isn’t enough to address the root of a problem – superficial changes won’t change a flawed essence.
Podcast The Power of Branding in a Stalled Economy During a recession, brands must adapt. So how do you ensure that your brand remains viable in trying times? We offer insights and tips on how to do just that.
Resources & Presentations The Ultimate Guide to Choosing the Best CMS for Your Website Our guide to the best content management systems can help you determine the best CMS for your site. Access the guide and discover the best option for your next website project.
Article Busting the Value Trap: How B2B Companies Can Increase Sales B2B companies often fall into the 'value trap' of cutting prices and increasing operational costs. Discover what the trap is and how to avoid it.
Podcast The Impact of COVID-19 on Brands COVID-19 has changed the way brands do business globally. Listen in as our experts discuss how business has changed and talk about the lasting impacts of the Coronavirus.
Article How Branding Impacts SEO Branding is a powerful business solution that can get customers to buy more, pay more, make quicker purchasing decisions, and become brand advocates. See why it’s also an undervalued SEO tactic.
Podcast How Brands Can Rise Above Commoditization In this episode, our team breaks down why commoditization is on the rise and what you can do to ensure your brand doesn't get lost in the shuffle.
Podcast Brand Analysis: Disney Disney is one of the world's most popular brands. How have they been able to sustain growth while staying true to their core values? Our experts analyze the Disney brand and what has made them so successful.
Article Revolutionizing Branding: Harnessing Big Data and the IoT The internet of things, or IoT, is poised to revolutionize branding. President and CEO, Bo Bothe, breaks down its impact on brands.
Podcast 5 Trends That Will Influence Brands in 2020 and Beyond Our experts discuss trends that brands will see in 2020 and how to handle the challenges they might bring.
Article Five Trends That Will Influence Brands In 2020 And Beyond Technology has grown to be a major focal point of differentiation for brands. As we move into the future, these trends will influence how brands operate to gain market share.
Article Designing for the Future We Want: How Usability Can Have a Lasting Impact on the World We believe that all companies should care about usability; not only because it can impact business and the bottom line, but also because it's the right thing to do.
Article Turn Compassion Into Action By Avoiding These 8 Accessible Design Mistakes Accessible design respects the uniqueness of all individuals, regardless of age and ability by recognizing that all people are not just like you.
Podcast How ESG Reporting Can Give Companies a Competitive Edge Is it important that companies demonstrate a commitment to all stakeholders, not just shareholders?
Podcast How the Internet of Things is Revolutionizing Branding The evolution of the internet of things (IoT) – physical objects capable of gathering and sharing data – is poised to revolutionize branding.
Podcast Why Website Accessibility is Critical for Your Brand With lawsuits on the rise, it’s critical for businesses to understand the risks associated with having an inaccessible website.
Article 6 of Our Favorite Books to Help You Create, Transform, and Grow We’ve found that reading books together helps develop a common language, making it easier to discuss new ideas or think more strategically about our work. Here are 6 of our favorites.
Article Is ESG Reporting Right for Your Brand? We'll help you understand the implications of the UN Sustainable Development Goals and determine if sustainability reporting is appropriate for your brand.
Article The Beginner's Guide to Writing Website Content A complete guide on how to build website content that engages audiences while adhering to search engine parameters.
Article 6 Essential Digital Marketing Skills From analytical to storytelling skills, learn about what you need to do to keep your digital marketing skills sharp.
Article Internal Branding Strategy and its Impact on Brand Equity Think that internal branding is only important to your employees? It can also impact the rest of your business -- including recruiting efforts and even your bottom line.
Article What You Need to Know About Cause Branding Cause branding has become integral to a business' strategy. Learn how to engage in cause branding, what factors to consider, as well as what to avoid when implementing your strategy.
Article The Impact of Data Science on Branding Data science can help brands drive meaningful change. Find out how a statistical modeling framework can help connect the dots, make informed decisions and outperform competitors.
Article A Complete Guide to the California Consumer Privacy Act The California Consumer Privacy Act was signed into law on September 23, 2018. Discover how this affects organizations that do business and handle consumer data within the state.
Article How to Measure Your Target Firm’s Brand Value for Mergers & Acquisitions Discover the method you can use to quantify the worth of your target firm's brand ahead of any potential merger or acquisition. Capturing this insight can help you make informed decisions that align with your business strategy.
Podcast How to Develop a High-Performing Website Your website is vital to your brand. So it needs to deliver a seamless experience and consistently meet the needs of your target audience. In this episode we discuss the elements that support a high performance website.
Article How to Make Your Site Mobile-Friendly and Rank in Google Google is prioritizing websites in search rankings that are optimized for mobile devices. Find out how to ensure your site is mobile-friendly and meets user and search engine needs at the same time.
Article How You Can Measure the Financial Impact of Your Product or Service Financial impact analysis (FIAs) models play a crucial role in your ability to demonstrate the worth of your product or service and more. Learn how FIAs can drive business performance for you and your buyers.
Podcast What You Need to Know About Managing a Major Brand Growth is great but what happens when you haven't planned for that growth? The BrandExtract team discusses how companies can manage brands at risk of becoming too big to handle.
Podcast Why More B2B Companies Are Focusing on Branding to Drive Business How does B2B branding compare to branding in B2C? Our experts compare and contrast the two and take a look at the emerging interest in branding in the business-to-business arena.
Article 4 Steps to Value Chain Mapping Discover how to map your value chain and surface important business insight with our high-level framework. From setting up the project team to documenting the delivery cycle, we cover essential steps that can help you deliver on your brand promise.
Podcast What is Account-Based Marketing? A Strategic Guide to ABM In this episode our experts discuss Account-Based Marketing and everything you should consider before employing your own ABM program. Learn what you need to know about ABM here.
Podcast Which Customer Metrics Best Predict Financial Performance? In this episode Dr. Vikas Mittal joins CEO, Bo Bothe, to discuss which customer success metrics are most effective for gauging business success and what role a brand plays in the process.
Podcast GDPR: What U.S. Companies Need to Know How does the GDPR affect companies in the U.S.? Our experts discuss what American businesses need to consider in preparation for this legislation, how to prepare, and how to remain compliant.
Article The Beginner's Guide to Web Accessibility Roughly one-in-eight people in the U.S. have a disability. Failure to accommodate such a large audience limits the positive impact a website can have on your business. Learn how you can make your websites accessible to everyone.
Podcast Brand Analysis: The NCAA What are the challenges facing the NCAA? Are they fulfilling their stated purpose? Listen to this podcast to learn why the NCAA's perception may not be an accurate depiction of who they really are.
Article How to Measure Brand Value for Mergers & Acquisitions In the wake of increasing M&A activity, potential acquirers need to ensure target firms can deliver strong returns. Discover how measuring brand value can accelerate your growth strategy.
Article GDPR for U.S. Websites: Everything You Need to Know The EU's General Data Protection Regulation (GDPR) won't only affect member states but also U.S. companies that do business in Europe. So what do we need to know and do about being GDPR compliant?
Podcast Is Cause Branding Right for You? In this episode our experts talk about the ins-and-outs of cause branding and what to consider when you're choosing the causes with which to align your brand.
Article How to Create Engaging (and Converting) Business Websites Is your website actually engaging and converting prospects at a rate that reflects your business goals? Discover the layers that make up high performing business websites.
Podcast What is Brand Insulation? How You Can Future-Proof Your Brand Dr. Vikas Mittal deconstructs the concept of brand insulation by examining how to create a brand that inspires loyalty and offers examples of highly insulated brands.
Article CMS Security: How to Keep Your Website Safe Websites are under greater threat from hacking than ever before. As vulnerabilities continue to be exploited, we take a look at how you can optimize the security of your CMS and remain proactive.
Article Corporate Rebranding Process: Shawcor A strong brand inspires belief not only among a firm's customers but also its investors. We used a data-driven approach to understand Shawcor's customer needs as inputs to developing a strategic approach to branding.
Podcast How to Create Content That's True to Your Brand When you set out to create content for your brand, it’s vital to stay true to your brand voice. Learn about creating content that's true to your organization in this episode.
Podcast Using Data Analytics to Optimize Marketing Spending In this edition you'll learn how to use data and analytics to allocate marketing budgets and how to avoid common pitfalls that misalign the marketing plan and the business strategy.
Article Why Is Value Chain Mapping Vital to Business Performance? When you map your organization’s value chain, you can establish a clear picture of the delivery cycle of your product or service. You can uncover profound insights that protect your business, drive growth and fortify your brand position.
Article How Your Brand Strategy Drives Real Business Growth As buyers gain influence, companies are turning to branding to differentiate themselves in the marketplace. Discover how a strong brand drives real business growth.
Podcast How to Manage a Brand Through a Crisis What should you do if your brand finds itself in the middle of crisis? In this episode, we discuss the role of your brand in a crisis and offer real-life examples of how (and how not to) handle a those situations.
Podcast Why is Brand Research Important? Research is often overlooked when starting a branding project. But our experts are here to tell you why that can be a critical mistake and what you need to consider when undertaking branding research.
Podcast Why Branding is a Powerful Business Solution Our experts take a deep dive into branding and its many benefits to your business. We discuss why the branding process is much more than a communications exercise and the problems you can solve with it.
Podcast Branding and the 4 Factors That Influence the Buy American Concept The Buy American concept is a popular one among today's brands but it is also a nuanced strategy. In this episode our experts explore the concept, what makes it effective and if you should consider it for your brand.
Podcast Cohesive Branding During Controversy: The NFL's Anthem Response In today's NFL, players have as big a platform as ever but what should they (and other brands) consider if they decide to take a stance on an issue? Find out in this installment of the Solving for B° Podcast.
Article HTTP vs. HTTPS: Understanding Security Warnings in Google Chrome Starting in October 2017, the Google Chrome browser will show a "Not Secure" warning on any web page that has an input field and is served over HTTP instead of HTTPS. How will this affect your brand?
Podcast What is Brand Identity? How to Align Your Brand With Your Ethos There's a lot more to designing a brand than meets the eye. In this episode of our podcast, our experts discuss all the angles to consider when designing a brand that truly reflects your company.
Podcast Debunking the Top Five Branding Myths There is lots of misinformation out there about branding a business or organization. In this episode we address some of the common myths associated with branding.
Article Arms Wide Adoption Services Embraces Change for Strategic Rebrand Explore how a data-science driven process helped influence the new brand look and feel for Houston-based adoption services agency, Arms Wide Adoption Services.
Podcast How Branding Plays a Major Role in U.S. Politics Branding historically has a significant role in elections and in the political process. In this episode, our team deconstructs what role branding plays in politics and who that played out in the 2016 election cycle.
Podcast Brand Analysis: Southwest Airlines In this episode of the podcast, we dissect the Southwest Airlines brand and what makes them a model for branding success. Take a listen to learn more.
Podcast Branding vs. Marketing: What's the Difference? What's the difference between branding and marketing? How are they the same? How are they similar? Our experts break down the nuanced world of branding and marketing in this installment.
Podcast How to Create Believers in Your Brand to Help Your Company Grow How does a brand create believers? And what does that mean? Let our experts tell you why it is important for brands today to inspire belief and how you can engender loyalty from those efforts.
Article 3 Steps to Create Branded Content That Earns Shares Learn the 3 steps to creating unique, valuable content that not only aligns with your brand identity, but earns shares among your target audience.
Article How to Navigate Your Brand Strategy Through a Changing Economy No matter how the recent economy has affected your business, our country is in a period of change. Now, more than ever, is the time to ensure your brand has long-term strength, as well as where to prioritize your branding efforts.
Article How to Align Your Sales Strategy and Your Brand Using Playbooks Keeping each of your sales tools and marketing campaigns aligned with your brand’s identity is important — this way, you display a consistent brand to each of your different stakeholders.
Article How to Build an Effective Account-Based Marketing Program You’ve launched a new website, implemented a customer relationship management (CRM) strategy and invested in a marketing automation program, but are still not seeing results from your ABM efforts. Here's how to build an effective ABM program.
Article How to Build a Content Strategy for Your Sales and Marketing Teams Develop a content strategy your marketing and sales teams can use. Get tips to help your teams work together, communicate effectively and leverage content.
Resources & Presentations How to be a Lean Marketer in Any Environment Whether you're facing unstable market conditions, budget cuts or layoffs, discover how to create value and secure your role with lean marketing strategies.
Article 4 Examples of Successful B2B Digital Marketing Strategies Learn B2B digital marketing strategies you can apply to your own brand. See real examples from four clients and get tips to determine if a similar approach will work for you.
Article How to Build ROI and Accountability Into Your Marketing Plan Develop a marketing plan that drives greater ROI. Get tips to help your team stay accountable, complete planned activities and reset if necessary.
Article Rebranding Strategies: How to Build a Brand Relaunch Plan After an Acquisition Get guidance to lead a rebrand after an acquisition, merger or other major business turning point. Gain insight from a company that successfully relaunched.
Article Branding in the Legal Industry: Close up on Identity Design Explore brands we've developed for top law firms like Fulbright, BoyarMiller and more. See how the right brand identity supported their success.
Resources & Presentations LinkedIn Tips to Market Your Personal Brand and Business Learn how to optimize your LinkedIn profile to generate meaningful results for your business. Get more visibility and expand your professional network.
Resources & Presentations How to Build a Subcontractor Partnership With an Agency Learn how to get noticed and get hired as a subcontractor with a branding, marketing or advertising agency. We share our tips for earning more work.
Resources & Presentations The Impact of Mindset on Our Work and Culture Learn how mindset impacts our work and company culture. Read takeaways from our office’s discussion of Mindset by Carol S. Dweck.
Article Logo Retrospective: Branding for Social Good We look back on the brands and logos we have created over the past 10 years for non-profit organizations.
Article The Role of Brand in a Downturn: Spotlight on the Oil Industry The BrandExtract C-Suite reveals the worst branding mistakes you can make in a downturn – and the opportunities you should seize immediately. Read the article to discover what it takes to survive – and thrive – in an economic downturn.
Article Why Our Team Has Invested in a Growth Mindset Approach We’ve built our business around inspiring people to create, transform and grow – and that mission is at the core of our internal culture as well. We chose Carol Dweck's book because of its emphasis on learning rather than an individual's fixed traits.
Article How to Prove Branding and Marketing ROI for B2B Measuring your marketing ROI with strategic tests and experiments will build the value of your B2B business.
Article Brand Consistency Strategies That Will Boost Your Business Value Brand consistency builds company value, reinforces your market position and attracts better quality customers. Learn strategies to assess and strengthen your brand.
Article 7 Frequently Asked Branding Questions From building brand awareness to transferring brand equity during a divestiture, we answer seven of the most frequently asked branding questions.
Article Brand Transformation: What, Why and How? What do you do when you experience a drop in sales? How do you react when growth outpaces your predictions? Both could be a reason to reevaluate your brand.
Resources & Presentations Branding and the Power of 10 Discover how branding impacts the repeat customer business, price point and lead quality, as well as how to measure branding ROI.
Resources & Presentations The Elements of User Experience Get a presentation of all the factors that contribute to overall UX, including Information Architecture, Usability Engineering and Interaction Design.
Resources & Presentations The Beginner's Guide to Writing Website Content BrandExtract’s comprehensive guide to writing for the web covers the topics relevant to business owners, entrepreneurs, and new writers learning about web content best practices.
